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Oneway

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by Africa, Brazil for Cepia, within the category: Public Interest, NGO.

Caption

When you get to the meeting, you need to prove your points one way or another. :0P
Mixing information, is missing information.
Don't text and drive.
Cepia. Drive Carefully. Live Longer.

Advertising Agency: Africa, São Paulo, Brazil
Chief Creative Officer: Sergio Gordilho
Creative Directors: Humberto Fernandez, Rafael Pitanguy
Art Director: Humberto Fernandez
Copywriter: Rafael Pitanguy
Photographer: Rodrigo Pirim
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CuriousPencil's picture

Mixed capitals in the payoff. Mixed messages in the messages. The only 'mixing information' here is in this series. What am I missing here?

CuriousPencil
Activity Score 4225
Copywriter
kleenex's picture

certainly different, but doing nothing for me,

kleenex
Activity Score 52706
Web Designer/Developer
ace85le's picture

I think it's unappealing on so many levels.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

bobby666's picture

not working... too sublte

bobby666
Activity Score 1460
RMG Connect, India
MicheleVirgilio's picture

Good idea, noto so much the execution for me.

MicheleVirgilio
Activity Score 2617
darrenabriel's picture

sorry. but it's dead boring.

darrenabriel
Activity Score 54
Art Director at Ogilvy
bate_palmas's picture

I'm sorry it's too hard to decode this advert. I got bored after 5 seconds.

bate_palmas
Activity Score 1479
pierrelastname's picture

fresh and good approach!

pierrelastname
Activity Score 2869
Copywriter
dean viii's picture

Compared to what?

dean viii
Activity Score 1686
Creative Director
Abhishek Parikh's picture

There are times when you want to criticize at so many points... I hv that feeling while watching this ad.

Abhishek Parikh
Activity Score 568
dean viii's picture

Nope.

dean viii
Activity Score 1686
Creative Director
thelionaspirant's picture

Don't text while making ads, else you might end up with something like this.

thelionaspirant
Activity Score 143
Copywriter
cannes_l's picture

new approch

cannes_l
Activity Score 112
TheWasteBin's picture

The idea works for me, but they the art could have been more effective at communicating that the driver was texting. Seems like they could have come up with a stronger line of copy too.

TheWasteBin
Activity Score 108
Copywriter at Deluxe Corporation
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