Agency Network: 
May 2014
Century 21:  Divorce


Print advertisement created by Publicis, Belgium for Century 21, within the category: Professional Services.


When life changes your plans.

Advertising Agency: Publicis, Brussels, Belgium
Executive Creative Director: Erik Vervroegen
Creative Directors: Tom Berth, Geert De Rocker
Copywriter: Philippe Dorval
Art Director: Laurence Van De Putte
Art Directors: Bastien Grisolet, Marjorie Vardo / Marcel
Production: Prodigious, Elysian Fields
Production Manager: Gael Cheval
Producer: Lauriane Dula
Production Coordinator: Lys-Aelia Hart
Global Print Manager: Jean-Luc Chirio
Illustrator: Isabelle Juy / L’Atelier d’Archi
Art Buying: Lauriane Dula, Lys-Aelia Hart
Account Manager: Jonas De Wit
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sold's picture

the client is a build's services for small reforms?
a divorce is a BIG reform, hehe. they need a lawyer, not build services
by the way: i realized that is about a divorce just because of the ad's name, the ad itself isn't saying divorce

Activity Score 3379
brymiguel's picture

I think the name "divorce" is doing a disservice to this piece. Before I knew it was a divorce, I knew it was a fight. I just thought it was a fight between two roommates.

Activity Score 60
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