World

Campaign
Agency Network: 
Published/Aired: 
September 2009
Centennial College:  World

Description

Print advertisement created by Smith Roberts, Canada for Centennial College, within the category: Education.

Caption

You'd sleep 'til noon too.
If your plans included changing the world.
Be great. Start here. Centennial College

Advertising Agency: Smith Roberts Creative Communications, Toronto, Canada
Creative Directors: Brian Smith, Malcolm Roberts
Art Director: Greg Kouts
Copywriter: Dave Barber
Photographer: Daniel Ehrenworth/Veer
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Migzter13's picture

hey. College Kids sleep till noon.. but they weren't studying.. LOL

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

adbrandetc's picture

Ok this doesn't give students an idea as to what benefits Centennial offers. If your student will be recognized and accepted for being a sleep till noon change the world kind of person at Centennial is this for the student's that are looking for acceptance? It sends a strange message. Outside of telling them "Be great. Start here." why wouldn't it be about the offerings of how they could be great and why they should start there.

adbrandetc
Activity Score 66
Art Director at Elephantik
Tommy G.'s picture

There's a difference between reaching to young people and reaching to losers. On this ad, the textures and the 'kleenex' is not apelling talented people at all. It's alright if this College helps 'special people' but I never heard about a College doing that.

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
rolling.stone's picture

copy smacks of sarcasm

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

rolling.stone's picture

copy smacks of sarcasm

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

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