Agency Network: 
September 2009
Centennial College:  Einstein


Print advertisement created by Smith Roberts, Canada for Centennial College, within the category: Education.


Einstein didn't own a hairbrush either.
Be great. Start here. Centennial College

Advertising Agency: Smith Roberts Creative Communications, Toronto, Canada
Creative Directors: Brian Smith, Malcolm Roberts
Art Director: Greg Kouts
Copywriter: Dave Barber
Photographer: Daniel Ehrenworth/Veer
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Guest's picture

Looks like a first class education. Christ, if people find this kind of ad for "higher" education enticing, we deserve to hand over the car keys to complete douche bags.

Guest's picture

Yet another disparaging comment about an ad on this site. Has anyone ever said anything good about something here? Or is it a safe place to make amateurs feel as if they're comments are meaningful and important.

satrianee's picture

Speaking for myself: I visit this web page to see bright ideas and execution, not for cursing the intelligence and creativity.

However, I also would like to ask the questions the job brings to me... How is the girl helping the idea? The first impression is; it is about teenages (and teenage sex) with boy's hands position.

I'm sure we all could understand the intention of the idea: "you can be an einstein here even if the only resemblance with him is bad hair."

Activity Score 3746
My Dad is an Ad Man's picture

Oh come on! I think you're reading into it too much.

My Dad is an Ad Man
Activity Score 34
everartz's picture

geez!! so bad!

Activity Score 7613
Art Director |

| everartz |

adbrandetc's picture

Ok this is becoming clearer. I read through the pizza ad... but this really just confirms it. Centennial is out right saying their college offers acceptance. That sounds like a dangerous message to send to parents and students that Centennial doesn't promote any of their other core values except acceptance.

Activity Score 66
Art Director at Elephantik
Tommy G.'s picture

Are they really comparing Einstein with this overweighted teenager?

It's like comparing to Beethoven with fast food, what a shame. Seriously.

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
silvi's picture

Be careful with the message. This message sopouse to be for the parents. This kids looks like stupid.

Activity Score 4170
warreno's picture

The only image in this series that shows students I might want to attend college with is the one with the women. The rest show prospective male students as being slackers or idiots - and this one suggests their main demographic is douchebags.

Seriously crappy advertising for a college, any college at all.

Activity Score 222
Chopper's picture

Be there forever.

Activity Score 1015
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