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the_executioner's picture

nice, but I smell scam - and so will the judges unfortunately. both ads beautifully shot, great art.

the_executioner
Activity Score 93
Creative Director
bknowlden's picture

Why does everyone refer to ads as scam? I mean, I know the term and I know they didn't have clients breathing down their neck, but they still produced great work. Period. I'd love to see someone's book with nothing but legitimately produced, jaw dropping work. So many of these agencies say that they are going to boycot spec work in competitions, but it's the same kind of work they made their name on.

Can someone just judge the work for what it is.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Stigset's picture

please tell me what the great work in this ad is (apart from the photographer).It looks like a stock photo they placed a logo on.

Stigset
Activity Score 1454
Art Director
the_executioner's picture

"So many of these agencies say that they are going to boycot spec work in competitions, but it's the same kind of work they made their name on."

have to agree there brandon - but I guess the line has to be drawn at some point before award shows and ad agencies lose credibility entirely.

the_executioner
Activity Score 93
Creative Director
ivan's picture

That is a war impossible to win. It's like drug usage in sports. There will always be cheaters as what is spec and what is not is very hard to decide if you really think about it.

ivan
Creative Director at Ads of the World
hang-the-dj's picture

Well said brandon, I'm getting sick of people banging on about 'oh, another scam ad, boo'...don't these people realise most award-winning ads are scams? And you're right, we should be able to judge the concept (art direction. copy etc) regardless of the client's actual billing to an agency.

hang-the-dj
Activity Score 1262
Copywriter
Kamikaze's picture

Yes! I agree with Bknowlden.

Why do we have to refer to a good idea as "scam". Why don't we just look at the idea. Just because of the bleak fact that a client isn't not really in the same plane as the idea, or the client servicing a**h***s lack potential to sell that good idea to the client, do we have to jump from the rooftops and brand a good idea as a "scam..."

As such we are all working in a field where we have to rack the hell out of our brains to make somebody else's (client) sh*t sell... So if we, at some point of time, feel gratified about doing something that seems to be a good idea, something that satisfies our own creative tastes, what’s the freakin harm in it?

Kamikaze
Activity Score 716
Copywriter |

- The trick to forgetting the big picture is to look at everything close-up.

Axxl's picture

And tattoos never love you. I don't like this campaign at all.

Axxl
Activity Score 208
Art Director at Jung von Matt, Hamburg
salamandos's picture

great stuff! poetic love declaration to tattoos.

salamandos
Activity Score 1947
Art Director
leftfield's picture

The other one is far better.

this fails

leftfield
Activity Score 165
Production Manager
justpassingby's picture

youre right, the other one is sort of funny, not so serious but this is a bit harsh isnt it? Someone dying?

justpassingby
Activity Score 1368
Other
leif_erikson's picture

What? Tattoos don't leave you, but your girl does? That's the idea? Thank's a lot. 1. That's a little bit too far for me and 2. After lieing down there for some time, the Tattoo is also gone by the worms.

leif_erikson
Activity Score 4
Copywriter
PaulyG_fill in the blank's picture

No, but that's what I thought at first as well.

The idea is that her boyfriend left her when he left this world and died.

PaulyG_fill in ...
Activity Score 1148
Copywriter
SummerA's picture

Kinda depressing. I like the art but I don't like the idea, the other one is better.

SummerA
Activity Score 154
Other
Rog's picture

Confusing.
This campaign isn't clicking with me.
Why is there nothing else on the tombstone? Just name and life dates.
A hastily photoshopped graveyard out on what looks like a golf course fairway?
Seems to be wanting something written (tattooed?) there.
I would expect a strong graphic rather than a soft emotional message for a Tatt client.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Rog's picture

This is an 'off brief' thought...
but, looking at that the dead guy's sparse grave...
what if the dude's headstone was all 'his' tatt design.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

simone's picture

Fake advertising. Weak idea.

simone
Activity Score 187
Client Servicing
iswanda82's picture

yup fake advertising...

iswanda82
Activity Score 344
Art Director
hang-the-dj's picture

Is this the 'spot the fake ad' forum is it? Sorry, I must be in the wrong place, I was just looking for some cool ads to critique. My mistake...

hang-the-dj
Activity Score 1262
Copywriter
drunk dave's picture

Sigackly. Thumbs up for scam. If agency pays to produce and flight at least once, that means it's eligible. Sweet.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
justpassingby's picture

fight?? what is there to fight about? That tattoo parlour got an ad for free, believe me they didnt have to fight to sell this.

Pay? any fool with money can pay.

justpassingby
Activity Score 1368
Other
Rog's picture

We're pro-scam and we're proud.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

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