Agency Network: 
Published/Aired: 
September 2013
Cemento Sol:  Hands
Cemento Sol Print Ad -  Hands

Description

Print advertisement created by FCB, Peru for Cemento Sol, within the category: Industrial, Agriculture.

Caption

One country. One concrete.

Advertising Agency: MAYO DRAFT FCB, Peru
Creative Director: Humberto Polar
Art Director: Norberto Beto Noriega
Copywriter: Peter Butler
Photographer: Studio Wallace
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Highest Rated

Mongoose's picture

Very disturbing composition.

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

baliais's picture

somehow it disgusts me

baliais
Activity Score 2614
Graphic Designer
morse's picture

Feels perverse.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

SMWHughes's picture

A nice idea, but the art direction seems to have let it down somewhat.

SMWHughes
Activity Score 64
Copywriter
JMD's picture

Not that clear to me. Don't know how good it will give mileage to .....

JMD
Activity Score 40
Administrative |

Creative Ad Agency From India

Pac's picture

Not so clear, too much emphasis for a concrete.

Pac
Activity Score 21
Creative Director |

piccolagenziacreativa.it

efereyes's picture

walking dead.

efereyes
Activity Score 260
Art Director at Proximity |

efereyes.

kleenex's picture

They have a concept, but a bad one.

kleenex
Activity Score 58777
Web Designer/Developer
alrocd01's picture

Those arms look like logs instead of concrete...

alrocd01
Activity Score 132
Copywriter at BBDO
Mongoose's picture

Very disturbing composition.

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

stereo's picture

goatse window

stereo
Activity Score 29
Creative Director
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