Agency Network: 
Published/Aired: 
October 2012
Cement Itambe:  Hulk
Cement Itambe Print Ad -  Hulk

Description

Print advertisement created by Intermix, Brazil for Cement Itambe, within the category: Industrial, Agriculture.

Caption

Withstands Everything.

Advertising Agency: Intermix Comunicação, Brazil
Creative Director: Thiago Mattar
Art Director: Eduardo Ballão
Copywriter: Thiago Mattar
Illustrator: Mustafari
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Highest Rated

Sabbir.vai's picture

Every observation that I had has been stated already. So nothing to comment.

Just one layman question from my side. Does the Agency had to take permission from Marvel or any other organization to use the Hulk character in the ad? The reason I ask this is, if it is yes, then it must have cost a fortune.

Sabbir.vai
Activity Score 43
Marketing Manager |

vai

DesignDine's picture

Though straight, but interesting!

DesignDine
Activity Score 1261
Art Director at UK |

http://designdine.co.uk

Jefferson's picture
Jefferson
Activity Score 235
The One Academy
pierrelastname's picture

back to 80's !!!

pierrelastname
Activity Score 2859
Copywriter
Blue Apple's picture
Blue Apple
Activity Score 116
Art Director
Feysless's picture

nice concept!!!! abiut too clever assuming all your target audience know hulk!

Feysless
Activity Score 2625
Art Director |

groovy baby!

philips's picture

how many times will the same copy be done again and again

philips
Activity Score 48
Shawali's picture

Same product, same idea, same execution, same character... They didn't even try...

Shawali
Activity Score 8408
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Joseph_Thomas's picture

If you're going to copy, at least have the decency to make it better than the original.

Joseph_Thomas
Activity Score 29
Christ University, Bangalore
Siddarth Basavaraj's picture

yawwwn

Siddarth Basavaraj
Activity Score 1665
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

joelapompe's picture

Discover 10 ways to use HULK in advertising in my new book, page 114 & 115 :
http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe

joelapompe
Activity Score 4011
Milan Solanki's picture

very good

Milan Solanki
Activity Score 988
Copywriter at Purple Phase Communications
Show me the money's picture

Dreadful

Show me the money
Activity Score 340
work and copy's picture

I took me a moment, I laughed. I like this BUT

I had to get that it was about cement before seeing the bag; all people who are in the market for cement will not take this long to get it. And I don't see them reading the type of media where this can best be placed. I'm imagining it in a magazine, mobile ad or webpage ad and believe that this would be best as a billboard BUT

the copy and the product are not working together with the art, so on a billboard as is a bad idea.

It's fun BUT

is it going to sell cement? Is there now a The Hulk campaign? Salespersons in Hulk gloves, green pencils in back offices?

I don't think we're going to go forward with this.

work and copy
Activity Score 507
Other
Shridevi's picture

Hulk?

Shridevi
Activity Score 184
Graphic Designer
Sabbir.vai's picture

Every observation that I had has been stated already. So nothing to comment.

Just one layman question from my side. Does the Agency had to take permission from Marvel or any other organization to use the Hulk character in the ad? The reason I ask this is, if it is yes, then it must have cost a fortune.

Sabbir.vai
Activity Score 43
Marketing Manager |

vai

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