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Agency Network: 
Published/Aired: 
February 2009
Cellucom:  Wife

Description

Print advertisement created by Ogilvy, United Arab Emirates for Cellucom, within the category: Professional Services.

Caption

Concentrate on the road, not your conversation.

Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Art Director: Satyen Adhikari
Copywriters: Dylan Kidson, Melanie Clancy and Mel Harvey
Designer: Leonardo Borges
Photographer: Nader Bilgrami
Retoucher: JV and Rocelo Lamboloto
Other Advertising Agencys: Ramzi Moutran
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Highest Rated

Guest Commentator's picture

not so gay after all

Guest Commentator
Activity Score 58
john doe's picture

nice idea.
not the best artwork... but very clever.

john doe
Activity Score 1571
Art Director
Jet Propulsion Lab's picture

Love it.
Copy needs a little more love (you're essentially telling us what we're looking at) and that torn piece of asphalt, I don't know. I don't mind it. But the ad (layout) could've been a little leaner and still be impactful.

Very cool idea nevertheless.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Ag's picture

I like the idea. Too bad the photo aint the better. And the copy either.

Ag
Activity Score 305
Copywriter
eldeadevis's picture

It would have been funnier if they had a romantic conversation. The girl combing her hair only distracts from the idea.

eldeadevis
Activity Score 306
Draftfcb México
sneakyhands's picture

these are great.
however, i think she should be driving. it doesn't hurt the idea that she isn't. maybe i'm just thinking of how scary it is to ride in a car with my girlfriend, who is always on the phone (sometimes txting).

sneakyhands
Activity Score 1857
Copywriter
DarkSide's picture

Good idea Dubai...wanna hear another good idea?
fire your art director.

DarkSide
Activity Score 1066
Other
kre8's picture

i find it attrocious.
sorry.

kre8
Activity Score 989
Copywriter
Guest Commentator's picture

not so gay after all

Guest Commentator
Activity Score 58
Guest's picture

good thing that the car is switched off...

see the key

Guest
Guest's picture

i know this girl, she is quite a sleeparound

Guest
joelapompe's picture
joelapompe
Activity Score 3952
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