Head

Campaign
Agency Network: 
Published/Aired: 
July 2010
Ceata:  Head
Ceata Print Ad -  Head

Also From This Campaign 3

Description

Print advertisement created by Dentsu, Brazil for Ceata, within the category: Health.

Caption

Pain, we will find you. Ceata Acupuncture

Advertising Agency: Dentsu Latin America, Sao Paulo, Brazil
Vice President: Niki Tsuji
Executive Creative Directors: Felipe Cama, Alexandre Lucas
Creative Director: Felipe Cama, Alexandre Lucas
Copywriter: Gabriel Schmitt
Art Directors: Estefânio Holtz, Rodrigo Burdman
Illustrator: Vetor Zero
Print: Render
Advertiser: Äôs
Supervisor: Dr. Wu Tow Kwang
Account Manager: Tiago Lara
Planner: Flavia Faust
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Jupiter's picture

hahaha...nice one:-)

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Adaddicted's picture

this one came from Dr. Wu Tow Kwang's brain?

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

Geimima's picture

this one is the best

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

BabakHo's picture

Like it!

BabakHo
Activity Score 11
Creative Director at Ogilvy Brussels
Guest's picture

like too!

Guest
velle's picture

oh yes. at first, i thought sliced-up human anatomy might be a little off-putting, but this absolutely nailed it -
this works because of the high quality of the illustrations, and the surrealness of long, clean nerve endings. if it were more realistic, id start thinking corpses and death, and how and why they did, and be a little overwhelmed by the morbidness of it all. and morbidness is not even funeral home ads want to be associated with.
the cleverness of it made me reserve judgment. so, kudos to the creative team.
however, because the imagery is so unusual, and strong, i feel it overpowers the branding - i go away remembering the image, but i have already forgotten the brand.

velle
Activity Score 1550
Copywriter
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