Desert

Campaign
Agency Network: 
Published/Aired: 
March 2010
CEAT:  Desert

Description

Print advertisement created by Ogilvy, India for CEAT, within the category: Automotive.

Caption

CEAT suv radials, Takes the wild out of the wilderness.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Anup Chitnis, Abhijit Karandikar
Art Director: Parag Patil
Copywriter: Nitin Pradhan
Illustrators: Santoshi Ganguly, Ashis kumar Mukherjee
Photographer: Avadhut Hembade
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Billoughsby's picture

This is perfect for the target... any 4 year old who drives a Toyota 4Runner.

Billoughsby
Activity Score 5140
Art Director |

That's it.

Guest's picture

lol!

Guest
Guest's picture

LMFAO

Guest
Guest's picture

HAHAHA

Guest
TommyO's picture

LOL!!!

TommyO
Activity Score 1802
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

:D :D :D

Guest
Anonymous Author's picture

Good art direction. And trippy; like it often is in the desert.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

Good art direction

Guest
La Vita è bella's picture

nice work.

La Vita è bella
Activity Score 48
Art Director at ogilvy mumbai
sintra's picture

Yep all the 4 year olds are rushing to order their radials.

sintra
Activity Score 691
Administrative
Guest's picture

Illustration is interesting, idea is out of target. Photography is horrible.

Guest
Sushi lover's picture

Anyways, the graphic catch my eye in the first sight.

Sushi lover
Activity Score 899

Dream needs to be big!

rajesh_keyaar's picture

nice work

rajesh_keyaar
Activity Score 234
Guest's picture

I Like it. very good Art Direction.

Guest
Guest's picture

HAHAHA NICE!

Guest
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