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Champagne Cage, Woman

Campaign
Agency Network: 
Published/Aired: 
October 2011
CCSVI in Multiple Sclerosis:  Champagne Cage, Woman

Description

Print advertisement created by Lowe, Italy for CCSVI in Multiple Sclerosis, within the category: Health.

Caption

90% of people with multiple sclerosis have clogged neck and chest veins. A simple procedure to unblock their veins can stop the disease and improve symptoms. Help us to support “Brave Dreams”, a revolutionary research project to finally make this surgery free and available to all. Make a donation on sognicoraggiosi.org

Advertising Agency: Lowe Pirella Fronzoni, Rome, Italy
Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Alessandro Izzillo
Copywriter: Daniele Dionisi
Photographer: Stefano Pedretti
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vote4pedro's picture

i'm not seeing the connection between the visual and clogged arteries. when i see this, i think they can't move their jaw.

vote4pedro
Activity Score 4601
Copywriter
Frenk's picture

My favorite one, strong and catchy images.

Frenk
Activity Score 6
Creative Director
Sarah80's picture

Very nice. I prefer that one.

Sarah80
Activity Score 207
Marketing Manager at Brand Manager
Bob Bottillieri's picture

Yes guys, I like it.

Bob Bottillieri
Activity Score 15
Art Director at Freelance
Estefania81's picture

the images is very strong, It give you a real oppressive feeling.

Estefania81
Activity Score 13
Copywriter at Copywriter
GaboGabo's picture

I like it so much. The ads is capable of to give you exactly the feeling of people with multiple sclerosis. A simple surgery to "unclog" the veins, give them a life back.
It's so simple and well done.

GaboGabo
Activity Score 106
Copywriter
scarlet monk's picture

A very strong and suggestive image.

scarlet monk
Activity Score 7
Editor
sirvan's picture

These make me feel funny. Which is the point. Awesome job. So simple.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Ceballos's picture

Funny? Come on...

Ceballos
Activity Score 623
Copywriter
Bill Me Now's picture

pop the champagne? weird visual... doesn't give me any emotional reaction. Maybe if the faces were more expressive (any expression!), this may have more of an impact

Bill Me Now
Activity Score 180
le roi's picture

The images are very strong and give the same feeling of people with multiple sclerosis. Pop up the pop and the veins will be unclogged. Easy and simple! nice guys! compliments.
The ads doesn't need more expressive faces, c'mon.

le roi
Activity Score 128
le roi's picture

I like IT!!!!

le roi
Activity Score 128
karmacoin's picture

most of stars commin from new accounts? lol time to give some balance

Good comments from the own creators or workers from the same agency its just lame

karmacoin
Activity Score 688
Cheerriiee's picture

I like it, strong message and supportive edgy imagery!

Cheerriiee
Activity Score 952
Graphic Designer
Hadrons's picture

Good copy, but the image should be different ,

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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