Champagne Cage, Man

Campaign
Agency Network: 
Published/Aired: 
October 2011
CCSVI in Multiple Sclerosis:  Champagne Cage, Man

Description

Print advertisement created by Lowe, Italy for CCSVI in Multiple Sclerosis, within the category: Health.

Caption

90% of people with multiple sclerosis have clogged neck and chest veins. A simple procedure to unblock their veins can stop the disease and improve symptoms. Help us to support “Brave Dreams”, a revolutionary research project to finally make this surgery free and available to all. Make a donation on sognicoraggiosi.org

Advertising Agency: Lowe Pirella Fronzoni, Rome, Italy
Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Alessandro Izzillo
Copywriter: Daniele Dionisi
Photographer: Stefano Pedretti
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Frenk's picture

Good shot and good ads! I like it

Frenk
Activity Score 6
Creative Director
Taylormade's picture

It looks like if I help, then this guy's head will shoot off.

Taylormade
Activity Score 406
Sarah80's picture

i like it!

Sarah80
Activity Score 207
Marketing Manager at Brand Manager
Bob Bottillieri's picture

it's very impressive. Nice shot.

Bob Bottillieri
Activity Score 15
Art Director at Freelance
Estefania81's picture

the images is very strong, It give you a real oppressive feeling.

Estefania81
Activity Score 13
Copywriter at Copywriter
ZaboZaboZabo's picture

This ads are quite simple and beautiful. I like the long copy instead of a headline. Well done.

ZaboZaboZabo
Activity Score 593
Art Director
Taylormade's picture

People are getting that this is like the cork on a champagne bottle, right? I don't get what that metaphor has to do with curing this disease.

Taylormade
Activity Score 406
GaboGabo's picture

I like it so much. The ads is capable of to give you exactly the feeling of people with multiple sclerosis. A simple surgery to "unclog" the veins, give them a life back.
It's so simple and well done.

GaboGabo
Activity Score 106
Copywriter
scarlet monk's picture

A very strong and suggestive image.

scarlet monk
Activity Score 7
Editor
jackblack's picture

Freakin horrible.

jackblack
Activity Score 2363
Art Director
Roger Keynes's picture

Buono! Molto, buono!

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

mariaose's picture

Brillante, optima fotografia.

mariaose
Activity Score 12
Art Director
le roi's picture

The images are very strong and give the same feeling of people with multiple sclerosis. Pop up the pop and the veins will be unclogged. Nice guys! compliments.

le roi
Activity Score 128
le roi's picture

I like IT!!!!

le roi
Activity Score 128
karmacoin's picture

its lame when the own agency gotta give the stars... lame... -10

karmacoin
Activity Score 686
Taylormade's picture

It is interesting how many people with brand new accounts seem to love this ad.

Taylormade
Activity Score 406
Troll's picture

Very convenient. Always seems the case that people with the least amount of pencils always talks up a weak idea, and yes this is one of those.
Have some class.

Troll
Activity Score 672
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

Anzor's picture

ain't true ... maybe they liked the art direction .. or photography .. or the copy instead the headline .. but when i saw this ad .. i just wanted to stay away from it

Anzor
Activity Score 32
Graphic Designer
Hadrons's picture

The image doesn't really reflect the situation.

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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