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Market war

Agency Network: 
Published/Aired: 
March 2010
Cayenne:  Market war
Cayenne Print Ad -  Market war

Description

Print advertisement created by Cayenne, Italy for Cayenne, within the category: Agency Self-Promo.

Caption

Lead your product to victory.

Advertising Agency: Cayenne, Milan, Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Director: Matteo Airoldi
Copywriter: Federico Bonriposi
Photographer: FM Photographers
Mock-up artist: Mauro seresini
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morse's picture

I like it, especially that they are not afraid to take on a taboo subject.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

atb2005's picture

Poor taste considering the fact that many young men and women in the military have died (and continue to die) in the recent years. Tagline is good though.

atb2005
Activity Score 13557
Ahmed Bahaa's picture

good

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

luispiter's picture

very good

luispiter
Activity Score 2756
comunication
LeeMoh's picture

Good but what these helicopters present?
Audience, competitors, market conditions or what?

LeeMoh
Activity Score 424
Guest's picture

the helicopters could possibly represent the extent to which the design agency goes for their clients - in warfare the addition of aircraft (advanced marketing techniques) to a battlefield gives a major advantage to the army (client's products). Just a thought though, i could be way off - mabye the designewr felt that the soldiers weren't as easily recognisable without backup imagerey to support the idea.

Guest
Adaddicted's picture

How do they feel now? may be a change in the imagery??!!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3281
bobby666's picture

ok stuff. nothing great. though i must confess the art direction is brilliant.

bobby666
Activity Score 1462
RMG Connect, India
bobby666's picture

ok stuff. nothing great. though i must confess the art direction is brilliant.

bobby666
Activity Score 1462
RMG Connect, India
brandingworthspreading's picture

Over promising campaign. Nice art, yet I don't find the concept too interesting.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

SoCH_TO's picture

Nice Work !!!!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

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