Cavemans

Published/Aired: 
January 2007
 Cavemans
 Cavemans

Tags

Description

Caption

Whatever happens, feel good. Radio Contact

Advertising Agency: Leo Burnett, Belgium
Account Team: Rodolphe Coonen, Lise Gausset
Creative Directors: Jean-Paul Lefebvre, Michel De Lauw
Copywriter: Gregory Ginterdaele
Art Director: Marie-Laure Cliquennois
Photographer: Marc Paeps
Retouching: beefactory
Media: Magazines, dailies
Log in to post comments
ellehcimeo's picture

sorry, i'm really tired and can't seem to make out what this ad is about. can someone help me out? everything is melting i'm so tired.

ellehcimeo
Activity Score 3376
Art Director
wgeddes's picture

cave men have wandered into the throat of a giant monster. also, he stepped in gum. surely, when his torch hits the monster's uvula it will swallow them whole.

wgeddes
Activity Score 298
Art Director
basuca's picture

it is a cunundrum... it means that the copywriter and the art director were swallowed by a whale.

basuca
Activity Score 48
Graphic Designer
everartz's picture

when i saw the thumbnail of this i thought it was the hollow of the mouth, or when the
mouth is opened...isnt it?? i dunno!!

everartz
Activity Score 7613
Art Director |

| everartz |

Bernd Setzer's picture

Sorry, perhaps I´m tired too, but is there any connection between the scenes and the radio except the idea "Shit happens, but you´ll be happy when you listen to our music"? To me this looks like a typical case of an "Böökeman", thats how we call in my country an ad thats trying to make a link between to things that have nothing in common.

Bernd Setzer
Activity Score 6
Art Director
leif_erikson's picture

Hey Bernd, you also know about the Bööökemann? I thought it is just a typical finnish catchfrase. And i don't think you are finnish at all. But you are right. This is defenately a typical Böööööööökemann!

leif_erikson
Activity Score 4
Copywriter
ellehcimeo's picture

okay, it looks like it isn't just me. i didn't get this at all! thanks for trying to help. this is Böökeman for sure.

i'm still really tired though.

ellehcimeo
Activity Score 3376
Art Director
A. J. SMITH's picture

no it isn't just you. It's also me.

Have a coffee. Or just go to bed man.

A. J. SMITH
Activity Score 2822
basuca's picture

maybe, contact is a king of radio you can ask for help.

basuca
Activity Score 48
Graphic Designer
strictalumn's picture

hehehe

this is the most none sense ad i've seen... a BAD kind of none sense tough

strictalumn
Activity Score 12
Other
kc_brock's picture

OMG, the geico guys were eaten!

kc_brock
Activity Score 703
Art Director |

rd

tiny_wordz's picture

great ad... NOT!

tiny_wordz
Activity Score 325
Copywriter
RAZ21's picture

ditto. i think it is waaaaaaaaaaaaaay too forced. it's got nice art direction though

RAZ21
Activity Score 255
Copywriter |

"there's nothing more difficult than a line"p.picasso

Lee Clow's picture

this is the end of advertising as we know it.
get a weird visual, put a small line and an even
smaller logo in the corner.
awards have eaten up the business.

Lee Clow
Activity Score 46
Creative Director
A. J. SMITH's picture

Word

A. J. SMITH
Activity Score 2822
Advertisement
Featured Content

Latest Collections

Advertisement