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Cauliflower

Published/Aired: 
August 2007
 Cauliflower
 Cauliflower

Description

Caption

Always wear an approved safety helmet.
cycling.org.au
Cycling Australia

Advertising Agency: DDB, Australia
Executive Creative Director: Matt Eastwood
Creative Director: Steve Back
Copywriter: Charlie Cook
Art Director: Simon Johnson
Photographer: Adam Taylor
Retoucher: Dennis Monk
Designer / Typographer: Jason Young
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CC3's picture

Wear your helmet because if you crash you'll become a vegetable?

Took me a second. Not an earth shattering idea, could have possibly dug a bit deeper, but I like it.

CC3
Ed Mintone's picture

A bit of a stretch for me. Maybe, I should start wearing a helmet.

Did like the 1st one though, as it didn't look too altered.

Ed Mintone
Activity Score 585
Other
Jet Propulsion Lab's picture

The only body part I associate with cauliflower is "ear(s)".
I, too, think this is attempting to communicate: skull injury/fracture = human vegetable. But it doesn't get you there quicker than it should.
Eat your vegetables for a bigger brain. That's a lot faster.
Oh, and reading a copy of The Economist wouldn't hurt, either...

Jet Propulsion Lab
Activity Score 10679
Copywriter
GianT's picture

I think this ad just mean that without a helmet your brain is just as weak and fragile as a vegetable

GianT
GianT's picture

Our brain and our head actually

GianT
nuttin2kare's picture

yep I got same thinking with Gian T

but I think it's not strong enough idea because the dark color , the cauliflower ( n cabbage, especially broccoli ) not showing the weak n fragile , theyre looked so firm , n the bg looks like metal ..

nuttin2kare
Activity Score 24
Photographer |

uh oh ..

O_____________________o

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