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Agency Network: 
Published/Aired: 
April 2011
Cathay Pacific:  Jo

Description

Print advertisement created by McCann, Hong Kong for Cathay Pacific, within the category: Transport.

Caption

The new Business Class

Advertising Agency: McCann Worldgroup, Hong Kong
Executive Creative Director: Thierry Halbroth
Assoc Creative Director: Anita Ng
Senior Copywriter: Don Ellis
Art Director: Kato Tsang
Producer: Mark Cumming / Shoot Logistics
Retoucher: Bon Leung Limited
Photographer: Pete Seaward
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Highest Rated

bobble's picture

thats a lot of emptyness

bobble
Activity Score 24
tiltan
bobble's picture

thats a lot of emptyness

bobble
Activity Score 24
tiltan
JeffP's picture

Hmm, there's loads of space in that biz class...

JeffP
Activity Score 810
Marketing Manager at TomTom
Tejónidas's picture

feel alone, fly in this business class...

Tejónidas
Activity Score 247
Creative Director
HappyHour's picture

The emptiness in these is giving me anxiety. Doesn't say comfort at all.

HappyHour
Activity Score 2381
CommandZ's picture

The idea is what? Whitespace?

CommandZ
Activity Score 2515
Creative Director
sintra's picture

space the final frontier ....

sintra
Activity Score 699
Administrative
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