Description
Print advertisement created by McCann, Hong Kong for Cathay Pacific, within the category: Transport.
The new Business Class
Executive Creative Director: Thierry Halbroth
Assoc Creative Director: Anita Ng
Senior Copywriter: Don Ellis
Art Director: Kato Tsang
Producer: Mark Cumming / Shoot Logistics
Retoucher: Bon Leung Limited
Photographer: Pete Seaward
So they are saying it feels isolated...IDK I've never flown first class, is that a good thing that you dont feel like you can talk to other people...or they can talk to you?
I think they're saying "Our ads don't have headlines because our seats don't have planes."
Business class is all about more space. These ads are good, not great, just good
In all seriousness though, it's a good step away from the norm to remove the furniture from its context almost entirely like this. As well as showing that there's nothing outside this roomy space to worry about, it ensures that attention is focused on the ergonomics and functionality of the area. Pretty smart.
Nice campaign. It says it all, withou saying nothing. Art direction is great.
I just loooove art direction in this, but this particular composition makes my teeth gnash.
Is it the new business class? Thought it says you can see the new business class from the window...
shahid
I do not like the ads at all. The people in the ads do look nice though.
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