Cat

Published/Aired: 
December 2007
 Cat
 Cat

Tags

Description

Caption

The best recipes from the best sources. Mucho Gusto, December Edition

Advertising Agency: Ogilvy & Mather, San José, Costa Rica
Creative Directors: Carla Pravisani, Giovanni Bulgarelli
Art Directors: Daniel Montiel, Santiago García
Copywriters: Brian Maynard, David Escalante
Photographer: Tadeus Jalocha
Translation of headline to English: Brian Maynard
Log in to post comments
FlyingDogs's picture

Funny idea. But I don't think the execution has done complete justice to it.

FlyingDogs
Activity Score 968
Copywriter
Bye's picture

Horrible cast, besides it was done slightly different but much better by Leo's: http://adsoftheworld.com/media/print/vicks_casero_granny?size=_original
Know your stuff I say.

Bye
Activity Score 1464
juliangray's picture

Did you know that people from costa rica look different than people from Netherlands?

I know the casting looks akward but its great for a local campaing. I think that advertising has overdone the "international" castings (redheads for South Africa, blonds for Peru) the only 3rd world country that seems to respect their visual identity in the castings is brazil.

juliangray
Activity Score 987
Art Director
Bye's picture

I was referring to their acting skills. I also think you take 'visual identity' a tad too serious.

Bye
Activity Score 1464
juliangray's picture

Is not something that makes me restless, but too often happens that a C3 from Lima needs feel identified with someone that looks like an A from Ireland in order to make sense of an ad, and no one seems to care.

The fact that you can emphatice with the subject in the ad i bealive that should be important. Otherway the viewer will feel that something its out of place.

juliangray
Activity Score 987
Art Director
Scam Detector's picture

Nice idea, but it shows that Costa Rica doesn't have the resources to make a campaign like this look really good.

Scam Detector
Activity Score 1048
General Manager
firulaicande's picture

where are you from?

firulaicande
Activity Score 28
creative
jeha's picture

Grandmother and shaving the pussy...??? Hmmmm... could be misunderstood....

jeha
Activity Score 104
Art Director
sold's picture

http://www.ccsp.com.br/busca/busca.php?SearchArea=novo&t=por+onde+voc%...

for me, the same concept "choose well where you will take information", on these case here: recipes.
on that link: news/information/reports and even recipes.

sold
Activity Score 3379
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement