Agency Network: 
Published/Aired: 
November 2008
Case Western Reserve University:  Cool

Description

Print advertisement created by polkadotpeeps, United States for Case Western Reserve University, within the category: Education.

Caption

Designers make things cool.
We don’t follow trends. We set them.
Remember when black-rimmed glasses were the exclusive domain of the not-so-hip corporate class? They were a required accessory for pocket protectors and slide rules. Then designers got a hold of them and going geek became eminently chic. Now, as others queue up to get their MFA, we’re changing the way the world sees another corporate-ladder delicacy; the MBA.
The Weatherhead School of Management at Case Western Reserve University is spearheading the Managing as Designing concept – the integration of design attitude and skills into its MBA culture and curriculum.
As a designer, you respond to challenges holistically; by sketching alternatives, prototyping ideas and refining the best ideas. The Weatherhead MBA program speaks your language and can help you develop critical skills to complement your creative nature and shape the life of organizations and the products that they create.
discover Managing as Designing at http://design.case.edu

Advertising Agency: polkadotpeeps, Akron, USA
Creative Director / Copywriter: David Sutula
Art Directors: Lenny Vella
Illustrator: Lenny Vella
Photographer: Phong Nguyen
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Guest's picture

NADIE VA LEER ESTO... MUY LARGO.. NI EN PEDO.

Guest
Guest's picture

Como?

Guest
Guest's picture

This is realy cool. Simple, elegant, smart. It sells. Good job!

----
www.wymysly.pl

Guest
Guest's picture

glasses in ad looking fancy. John Lennon glasses rounding most better Os.
Smarting ad for this yes!

Guest
Guest's picture

What?

Guest
mark3r's picture

hahahahahahahaha!

mark3r
Activity Score 1949
Art Director at Scout
Guest's picture

The black-rimmed glasses concept would have been lost if you used round spectacles.

Guest
Guest's picture

Great copy. Great type treatment. Good job!

Guest
krautland's picture

nice concept but the headline makes me cringe. THINGS is a word a skilled copywriter never needs to use, it describes something that could have been explained better. I'll give you an example: instead of "designers make things cool" they could have written "designers make cool cool." this may be just my taste but I think by just pushing this headline a little bit they could have made what still is a good ad even better.

krautland
Activity Score 3212
Art Director at erm... no calls please.
Guest's picture

It's a mistake to categorically declare any particular word off-limits to 'skilled copywriters'. I personally prefer the pedestrian tone of the headline. The alternative headline you offer is good, but it smacks of something we've seen before. I think that this writer grabs attention with the 'unpolished' and plain-spoken vocabulary. I'm of the opinion that if you 'cringed' then that's a reaction - and in a swamp of messages, any reaction is an automatic win.

Guest
dsutula's picture

Thank you, guest. I try.

dsutula
Activity Score 29
Copywriter at polkadotpeeps ltd. |

David Sutula | polkadotpeeps | everything matters.

krautland's picture

you are correct, it is a mistake to categorically rule out a word. I should have phrased that more carefully. alas, cringe was something I did not because of the content but because of the execution. allow me to explain in baseball terminology: I cringed because the hitter smacked the ball way out of left field. he hit it good and it flew and flew but ultimately touched down just a bit shy of the wall. just that last bit more would have gotten it over. I like homeruns and I reacted because I hoped for one.

long story short: I meant well.

krautland
Activity Score 3212
Art Director at erm... no calls please.
Guest's picture

Horn rimmed glasses are cool. We also brought back bowling shirts and volkswagens!

Guest
Guest's picture

The concept is really cool.

Guest
federo's picture

registered commenters: didn´t like it
guest commenters: THEY LOVE IT

conclusion: guest commenters are this people: David Sutula, Phong Nguyen and Lenny Vella

federo
Activity Score 781
advertising agency
dsutula's picture

Hmmm... If I made a comment, my name is on it. Check the IP addresses.

dsutula
Activity Score 29
Copywriter at polkadotpeeps ltd. |

David Sutula | polkadotpeeps | everything matters.

federo's picture

number of dumbass defending the indefensible: just one

(it´s better the comment than the copy)

and listen to me: try drugs. they have all the funny you don´t

federo
Activity Score 781
advertising agency
mark3r's picture

Bleh.

mark3r
Activity Score 1949
Art Director at Scout
Guest's picture

a bit wordy, but it did draw me in to want to read it.

Guest
Guest's picture

saw this ad in Comm Arts. It is a bit wordy, but the readers of CA (me!) really look at the ads. I read it.

Guest
Guest's picture

This ad was stolen by a company in New Zealand called MADE BY COOL (check out their site at wwwmadebycool.com and then check out made by cool.co.nz)

Guest
Guest's picture

Was this copied from

http://www.madebycool.com/

??????

Guest
Guest's picture

No, made by cool copied it from here.

Guest
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