Cascos de Rolha

Published/Aired: 
October 2016
 Cascos de Rolha
 Cascos de Rolha

Description

Names in the signs are popular Portuguese slang expressions meaning a “very remote place”; the equivalent to english expressions such as “middle of nowhere”, “around Robin’s Hood barn”, “over the rainbow” and similar.

Caption

ESPACE Special Edition Travel, with Carminat 3D GPS navigation system.

Advertising Agency: Publicis, Lisbon, Portugal
Creative Director: Paulo Monteiro
Art Director: Federico Barbato
Copywriter: Márcio Martins
Post-Production: João Trabuco
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iT-iS-i's picture

Are there even words for this?
Blight, definitely...

iT-iS-i, like an upside down ! mark.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

iT-iS-i's picture

Would work better if the navigation system itself indicated "around Robin’s Hood barn" and the enviroment setting supported that, without having the signage placard... Well, hey, it's just a thought...

iT-iS-i, like an upside down ! mark.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

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