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Cigarettes

Agency Network: 
Published/Aired: 
April 2009
Casa & Perfume Print Ad -  Cigarettes

Description

The ad was printed in aromatic ink, so the readers could smell the scent of the product.

Advertising Agency: Fala!

Caption

Trust us, smell it!

Art Director: Deny Zatariano
Copywriter: Frederico Cruz
Creative Director: Augusto Moya
Photographer: Egon Jais, Studio 46
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sleepypills's picture

cool!

sleepypills
Activity Score 76
advertising
TRICKY's picture

here's my thoughts to this campaign "if you have illustrated creatively how the products acts against bad odor it could have been a reaalllyy good one but the way you presented it is as if the product is trashed with the ciggies makes it weak

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

matks's picture

Yeah, looks like a dust bin or a huge ash try in front of a pub.

matks
Activity Score 476
Advertising
Olafski001's picture

I GUESS WITH THE SCENTED INK THIS COULD BE REAL GOOD

Olafski001
Activity Score 1193
Copywriter |
Wordnerd's picture

That's a very brave campaign. i really hope the good smell is stronger than the disgusting images. if so, this is really good work!

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

CANNES GOLD

Guest
Guest's picture

Fala! people, please gimme a break.

Guest
Guest's picture

CANNES?!?!

HAHAHAHAHAHAHAHA

so boring, so old. POOR IDEA!

Guest
forjaimes's picture

CANNES PLASTIC

forjaimes
Activity Score 71
Wiedy
Guest's picture

DONE BEFORE!

EXACT SAME IDEA HAS BEEN DONE BY GREY Toronto for Fabreeze.

Although I would love to provide the example. I cannot find it.

But this idea has been done...better

Guest
Guest's picture

hmm...here it two of three in the campaign that was done by Grey Toronto

http://www.appliedartsmag.com/awards_winners_details.php?id=2882&pagec...

Guest
corndogfuneral's picture

I like the scented ink idea. The execution is a little mixed though.

corndogfuneral
Activity Score 1053
Art Director
Tonits's picture

Como el orto el concepto... la exageración como camino creativo está ok, pero esto pasó todo límite.

Tonits
Activity Score 349
eldeadevis's picture

Great! the aromatic ink makes it really relevant for the product

eldeadevis
Activity Score 306
Draftfcb México
Guest's picture

A printed page that smells like air-freshener. That's possible?

Wait until after-shave manufacturers like Georgio Armani catch on to this one!

They'll wish they'd done that for the last 20 years. Oh wait, they have.

Guest
kai539's picture

Not so appealing to the eyes
execution is okay, a bit too noisy though

kai539
Activity Score 244
Nanyang Academy of Fine Arts
Guest's picture

It's a great Ad. The contrast between the gross images and the good smell makes it good.

Guest
Guest's picture

It's a great Ad. The contrast between the gross images and the good smell makes it good.

Guest
Guest's picture

It's a great Ad. The contrast between the gross images and the good smell makes it good.

Guest
sush's picture

kinda weak cos yeah it looks lik its a fancy trash bottle on thrash n the copy wasnt dat strong to help but with d scented ink its kinda kool for us to get d feel afta d weak look.i gav it a 4.u cud do better witout pushin too hard on it.

sush
Activity Score 566
creative writer and organizer |

sue

Guest's picture

fantasma

Guest
halfstring's picture

Redesign that packaging. Ouch.

halfstring
Activity Score 288
Graphic Designer
Guest's picture

Nice ad to show up the creativity and the the main objective...This is great ad which will be able to serve the goal of the product to keep away the smoke and scent of cigarette. The graphics is good but maybe you can make the cigarettes more prominent.

http://www.gocubans.com

Guest
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