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Irresistible, Wedding

Campaign
Agency Network: 
Published/Aired: 
November 2010
Carrera:  Irresistible, Wedding

Description

Print advertisement created by Grabarz & Partner, Germany for Carrera, within the category: Personal Accessories.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Timm Weber, Christoph Stricker, Henning Patzner
Copywriter: Constantin Sossidi
Art Director: Oliver Zboralski
Photographers: Robert Grischek c/o Waldmann Solar
Art Buyer: Anna Simdon
Graphic Artist: Eike Fietje
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JeffP's picture

La Vie en Rose?

JeffP
Activity Score 810
Marketing Manager at TomTom
Guest's picture

superb

Guest
Guest's picture

reminds me of the wonderbra ad from 2006.

Guest
josh n.'s picture

carrera?

josh n.
Activity Score 484
Art Director at Miami Ad School - New York |

www.joshnamdar.com

Cheerriiee's picture

Nice way to show the product, but i really dont get what does it has to do here, please explain..

Cheerriiee
Activity Score 952
Graphic Designer
CommandZ's picture

Cherrie, if I understand your question correctly, you want to know why the ad is featured here on AOTW? It's the bang on simplicity of the message, "Irresistible", as portrayed in both a wedding and funeral. With Carrera sunglasses your irresistible, even to a new bride and widow. IMHO of course.

CommandZ
Activity Score 2515
Creative Director
Cheerriiee's picture

Thanks so much command,
guess I was looking for something more complex

Cheerriiee
Activity Score 952
Graphic Designer
Anonymous Author's picture

Lovely composition; effective idea. Although that lawn needs a digital shave to avoid a stiletto nightmare.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

advertising ninja's picture

the lawn and the brides arms : ]

the problem with this execution is that one looks for some context with the color filter of the sunglasses.. that this colorization of part of the image should mean something etc.. so we miss the bride is infact looking at the wearer of the glass, whether its a guy or a girl or the priest : ]

on the other one, it was even harder since there were so many suspicious moments.. the gesture with the rose, pink color filter again, part of her lace infront of her face etc.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
Guest's picture

Only issue I see is the CARRERA logo backwards not being deciphered by some people. Nothing they can really do about that since that's their logo I guess.

Guest
CommandZ's picture

Your welcome Cherrie, I always remember the old saying, "Simplicity is the ultimate sophistication" —Leonardo Da Vinci

CommandZ
Activity Score 2515
Creative Director
Guest's picture

Absolutely awesome.

Guest
thedesignaddict's picture

Pure magic.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture

just splendid...initially you tend to hunt for some copy somewhere..but then the masterstroke...you see through the product ..in a way you are the hero..the irresistable hero!

Guest
Djenzie's picture

Eurh, wno i don't like this ad, it's not realy clever, funny or original

Djenzie
Activity Score 163
St. Lucas Institute Ghent
Guest's picture

manifique !!

Guest
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