A Danish Classic Reborn

Agency Network: 
October 2018
Carlsberg: A Danish Classic Reborn
Carlsberg Print Ad - A Danish Classic Reborn


Danes are world famous for their tasteful design, regardless if it’s furniture, architecture or clothing — with pioneers like Arne Jacobsen and Thorvald Bindesbøll, who coincidentally designed the original Carlsberg logo back in 1904. Today modern brands like Hay and Wood Wood is keeping the tradition very much alive.

Carlsberg is the proud guardian of the most iconic Danish design classics of them all — the green Carlsberg bottle. So when making our classic bottle better, we speak as the icon we really are.

Print advertisement created by Animal, Sweden for Carlsberg, within the category: Alcoholic Drinks.


The most affordable Danish design piece in the world? Probably.

Advertising Agency: Animal, Stockholm, Sweden
Creative Director: Erik Lindqvist
Art Director: Jakob Eriksson
Copywriter: Gustav Lindberg
Photographer: Fredrik Wannerstedt
Additional Credits: Andreas Wannerstedt, Helene Ström, Madeleine Hollsten
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