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Out of Place - Ice Cream

Campaign
Agency Network: 
Published/Aired: 
April 2018
Caritas: Out of Place - Ice Cream

Description

Pictures of war and terror seem common place these days, we scan them with no emotion or feeling, this campaign was created to make you take a second look, and see the really upsetting details within the warzones. You think the clown, ice-cream truck or balloon seller are out of place here. We believe it’s the children.

This campaign was created to make you take a second look, and see the really upsetting details within the warzones.

Print advertisement created by Havas, Germany for Caritas, within the category: Public Interest, NGO.

Caption

The absurd in this picture is not the ice cream
No child should grow up in a war zone

Advertising Agency: Havas Düsseldorf, Germany
Chief Creative Officer Germany: Eric Schoeffler
Chief Creative Officer Düsseldorf: Darren Richardson
Creative Directors: Christoph Damanik, Tobias Rabe
(Senior) Art Director / Junior AD: Melanie Drechsler, Jennifer Rakowski, Klara Rogel
(Senior) Copywriter / Junior CW: Petra Rauschenbach, Sascha Neumann
Account Director: Sofia Panek
Final Artwork: Peter Holzportz
Photography: Stefan Kranefeld
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