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Roof

Campaign
School: 
Published/Aired: 
May 2018
Caritas Italiana: Roof

Description

The campaign is aimed at those who approach gambling in search of a source of income to invest in their lives and tells how the risk and unpredictability could affect daily life, on small or large projects of people.

Print advertisement created by Uninettuno, Italy for Caritas Italiana, within the category: Public Interest, NGO.

Caption

You could repair the roof. Or don't have one anymore. Don’t play with fate. Don’t gamble.

Advertising School: Uninettuno, Roma, Italia
Creative Director / Art Director / Copywriter: Arturo De Maio
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