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Christmas tree

Agency Network: 
Published/Aired: 
March 2017
Caritas: Christmas tree
Caritas Print Ad - Christmas tree

Description

Carla is a second-hand shop and part of Caritas, Austria’s largest social service and non-profit organisation. Currently, there are two stores in Vienna, selling everything from donated shoes and clothing to furniture, toys and books. The money raised from selling these objects goes to fund various Caritas aid projects.

Print advertisement created by DDB, Austria for Caritas, within the category: Public Interest, NGO.

Caption

You’re happy about the new things underneath the Christmas tree. Someone else is happy about your old things.

Advertising Agency: DDB, Vienna, Austria
Creative Directors: Thomas Tatzl, Andreas Spielvogel
Art Director: Eva Werner
Copywriter: Andreas Spielvogel
Photographer: Michael Inmann
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