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Published/Aired: 
April 2011

Description

Creative DirectorL Supachai Toemtechatpong

Print advertisement created by McCann, Thailand for Carex, within the category: Health.

Caption

Kills germs gently.

Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Copywriter: Kittisak Prechapanich
Art Director: Lerdpong Jaturontrasame
Photographer / Illustrator: Visionary
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Highest Rated

morse's picture

Works great for me.

morse
Activity Score 18087
Art Director |

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nctunc's picture

i feel more dirty when germs blood spilled all over my hands. disgusting.

nctunc
Activity Score 5
bakamono's picture

Nasty ad!

bakamono
Activity Score 1002

because therefore it is

siddhesh.kadam's picture

ok

siddhesh.kadam
Activity Score 6
Art Director at Art Director
Hammad S's picture

That doesn't look gentle =O

Hammad S
Activity Score 484
morse's picture

Works great for me.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

The art is great.

kleenex
Activity Score 52778
Web Designer/Developer
spaceopera 3000's picture

As if I care how gently the germs are killed.

spaceopera 3000
Activity Score 37

life without music would have been so unfair.

Billoughsby's picture

Exploding guts and eyeballs hanging from ropes of snot and blood don't say "gentle", do they?

As many have said in the comments for every ad in this set, I guess I don't care how gently germs are killed. But gentleness is what the headline says -- promises. So is it a translation problem, or a conceptual disconnect?

Billoughsby
Activity Score 5150
Art Director |

That's it.

Guile's picture

They really don't say "gentle". Perhaps if it they were a bit more cartoonish, or maybe showed the bubbles shooting pentobarbital in the germs =P. Great art thou!

Guile
Activity Score 95
Producer/Director at Cabaret Studio
Magood's picture

Art good. Idea ok.

Magood
Activity Score 125
Copywriter
Phillhb's picture

This advert would get so many complaints, nice idea, but poorly executed

Phillhb
Activity Score 335
NataliaLima's picture

Eeew! Yet, great art.

NataliaLima
Activity Score 1380
advertising ninja's picture

eheh, very nice. :] relevant or not, very entertaining : ] teenagers might be interested in this product eventhough its not their style to wash hands : ]

advertising ninja
Activity Score 616
Art Director at brain, warsaw
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