Skinny Toys - Yellow Duck, Teddy Bear

Agency Network: 
Published/Aired: 
February 2019
Care: Skinny Toys - Yellow Duck, Teddy Bear
Care: Skinny Toys - Yellow Duck, Teddy Bear
Care Print Ad - Skinny Toys - Yellow Duck, Teddy Bear
Care Print Ad - Skinny Toys - Yellow Duck, Teddy Bear

Description

CARE is an international NGO focused on helping people in African countries affected by hunger. They are known worldwide since the WW2, when they were providing CARE packages with help.

To bring attention to the most endangered group - children, we decided to use symbols of childhood well known for everybody despite their nationality or age - toys. Regular toys represent happy childhood, therefore we created something to represent childhood filled with hunger - skinny toys.

Print advertisement created by McCann, Czechia for Care, within the category: Public Interest, NGO.

Caption

They share everything. Including hunger / They go to sleep together. With hunger that is.

Advertising Agency: McCann, Prague, Czech Republic
Chief Creative Officer: Razvan Capanescu
Group Creative Director: Klára Palmer
Head of Art Direction: Jiří Horut
Retoucher: Petra Vokjan
3D designer: Martin Kubát
Art Director: Tereza Víznerová, Jiří Horut
Copywriter: Lucie Václavková
DTP: Robert Benjamin Mulderer
COO: Martina Hejdová
Account Director: Patrik Rymeš
Account Manager: Nikola Palasová
PR Director: Alice Reindlova
Agency Producer: Dagmar Flimmelová
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Highest Rated

ruiarmandojr@gmail.com's picture

Liked it. It makes a people think.

ruiarmandojr@gm...
Activity Score 12
ruiarmandojr@gmail.com's picture

Liked it. It makes a people think.

ruiarmandojr@gm...
Activity Score 12
Thebear1's picture

Didn’t get it

Thebear1
Activity Score 9
kleenex's picture

I like the ads.

kleenex
Activity Score 57711
Web Designer/Developer
miss_chachu's picture

loved this!

miss_chachu
Activity Score 10
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