CARE is an international NGO focused on helping people in African countries affected by hunger. They are known worldwide since the WW2, when they were providing CARE packages with help.
To bring attention to the most endangered group - children, we decided to use symbols of childhood well known for everybody despite their nationality or age - toys. Regular toys represent happy childhood, therefore we created something to represent childhood filled with hunger - skinny toys.
Print advertisement created by McCann, Czechia for Care, within the category: Public Interest, NGO.
Chief Creative Officer: Razvan Capanescu
Group Creative Director: Klára Palmer
Head of Art Direction: Jiří Horut
Retoucher: Petra Vokjan
3D designer: Martin Kubát
Art Director: Tereza Víznerová, Jiří Horut
Copywriter: Lucie Václavková
DTP: Robert Benjamin Mulderer
COO: Martina Hejdová
Account Director: Patrik Rymeš
Account Manager: Nikola Palasová
PR Director: Alice Reindlova
Agency Producer: Dagmar Flimmelová