Dollars & Decades

Agency Network: 
January 2011


Print advertisement created by Relish, Canada for Cardinal Capital Management, within the category: Finance.

Advertising Agency: Relish Design, Canada
Creative Director: Suzanne Braun
Art Director / Copywriter: Branden Douglas
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Activity Score 29
Creative Director
Ron Burgundy's picture

I agree with jerry that the ad is what some might consider bland, but lets not forget other factors involved like the client.....feels like they had their fingers all over this... regardless congrats for getting on AOTW

Ron Burgundy
Activity Score 1630
Art Director at Southern California
atb2005's picture

This is a decent campaign. I think the reason some people may find it "bland" is because they are used to looking at fancy shmancy stuff. Well, consider that this was done for a most likely conservative client, who also happens to be in the financial services sector. I only have one little cavil. Shouldn't the headline read "...measured not just in dollars, but decades too"?

Activity Score 13557
kleenex's picture

I will agree with you...

Activity Score 53304
Web Designer/Developer
ace85le's picture

Being defensive doesn't help you improve. This forum is harsh because we are all in the industry. It is crucial to be critical and separate great works from mediocre ones.

I don't find jerry's comments offensive. This series IS indeed lacking of a concept, is not eye-catching and the copy is just so-so.

Activity Score 3935
Marketing Manager |


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