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Rog's picture

Soft-cock execution.
Detracts from the others.
Shouldn't have been approved.
Got to know your limits, people!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Ney Frances's picture

oh no! this one is idiot! minus one for the hole campaign! 8/10 the image should be shown from the inside!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

advertisingenius's picture

This one is fine just as it is. Nice campaign.

advertisingenius
Activity Score 60
Creative Director |

I am a god, not "The God" but a god.

Ney Frances's picture

if you are out of the car you will not be driving it! just as the jumping mom one, is badly located!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

Sick-of-adS's picture

you must be kidding... if it is placed inside then it would be delivered only to the driver.. this is for every driver passing infront of this car, for maximmum exposure of the message. otherwise the campaign would cost hell lot to print sunshades for every citizen in the city!!
I still dont think the campaign is communicating well!

Sick-of-adS
Activity Score 250
Art Director
advertisingenius's picture

It's "strategically" placed like this for pedestrians on the outside to see. It's not like this is on the inside of every car. Unless the agency can somehow manage to break into every car in South Africa...then sure, it would be great to have the message the other way facing the driver. I dont think thats gonna happen though.

advertisingenius
Activity Score 60
Creative Director |

I am a god, not "The God" but a god.

Rog's picture

Soft-cock execution.
Detracts from the others.
Shouldn't have been approved.
Got to know your limits, people!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

me thinks's picture

Airy-fairy. Sorry,guys.

me thinks
Activity Score 722
Copywriter
Yokel's picture

No, this is good. Different from the others, but probably longer lived, and cheaper. Production cost on these things are cheap, then you give 'em away to people who'll use them, and you've got long lived free advertizing in a non traditional ad space where passersby will see it again and again.

Yokel
Activity Score 604
Art Director
advertisingenius's picture

Agreed. Yokel you know your stuff.

advertisingenius
Activity Score 60
Creative Director |

I am a god, not "The God" but a god.

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