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Flak jacket

Campaign
Agency Network: 
Published/Aired: 
February 2011

Description

Print advertisement created by Arttechnology, Ukraine for CAR Driving School, within the category: Education.

Caption

Be equipped, speed is crafty

Advertising Agency: Arttechnology, Kyiv, Ukraine
Art Director: Denis Pogrebnyak
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morse's picture

I'm not quite sure that I understand it correctly, but it looks good.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

Well Morse it looks like to me that this is a an ad for a driving school and that the seatbelt is supposed to be equal to armor.

Nice idea.

kleenex
Activity Score 53172
Web Designer/Developer
povarishka's picture

l like it most of all !!!

povarishka
Activity Score 10
jimbalalestat's picture

i like the series. but isn't there any other way out for that red copy, from the art directors point of view?

jimbalalestat
Activity Score 110
Art Director at adcomm limited
Jupiter's picture

line is confusing...it seems like it's talking about two separate things when it shouldn't...and that typo...

arresting visual though:-)

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

everartz's picture

well i understood that the entire armor or jacket is made from the seat belt texture.. which explains the importance of wearing the seat belt, but according to this ad it loos like your getting in a war not driving a car, unless Ukraine's streets are full of worriors :).. i still like it and i find that it works and delivers the msg.

everartz
Activity Score 7613
Art Director |

| everartz |

denfilm's picture

Thank you everybody

denfilm
Activity Score 406
Art Director at www.ministryfilm.com |

www.ministryfilm.com

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