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Car

Published/Aired: 
November 2007
 Car
 Car

Description

Caption

The windows in your home now have their own washer and dryer.
Condor Rodoglass. Washes and dries at the same time.

Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Director: Renato Cavalher
Art Director: Cintya Reese
Copywriter: Diego Pianaro
Illustrator: Refinaria da Imagem
Photographer: Utrabo
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Highest Rated

Checho's picture

I am agree with Lol, this is bad! First the idea, done I dont know how many times for all this cleaning products. If you look on Archive magazine you will find some of these ads. Than you have the retouch. It is like Chiscoast said, the position of the body is wrong. Come on guys, there is a lot of art directors here, lets see this small details.

Checho
Activity Score 313
joeBk's picture

cool

joeBk
Activity Score 85
art Director
juliangray's picture

why do you think this is cool? only for the art direction?

the idea itself is brilliant executed shallow idea. dont let the production level fool you.

juliangray
Activity Score 987
Art Director
ilovegreatads's picture

the washer-dryer line was probably written for the 'fabric' subject (next layout), and slapped on to this picture as well.
was it, creative team?

ilovegreatads
Activity Score 312
Creative Director
prozac_republic's picture

the translation is wrong. this one talks about a car wash...

not my favorite piece of work. but my favorite city in brazil....

добро пожаловать и наслаждается!
The Prozac Republic®

prozac_republic
Activity Score 196
Art Director |

добро пожаловать и наслаждается!
The Prozac Republic®

everartz's picture

can anyone tell me about a better country to do advertising than UK and brazil??
this is amazing art direction...

everartz
Activity Score 7613
Art Director |

| everartz |

chriscoast's picture

Why do you think this is an amazing art direction?
A darken layer over the brighten one, some dust on the screen, a transparent part of the body and a hand holding that washing stick. Plus, the mirror efect is wrong. From that position, we should see more of the arm, not the shoulder.

chriscoast
Activity Score 77
Art Director |

**!BULLSEYE!**

Lol's picture

If you guys knew how to speak portuguese you'd know that this makes no sense. The image may be kinda clever, but there's no message going thru.

I'm sorry, but this is very bad.

Lol
Activity Score 127
Copywriter
Checho's picture

I am agree with Lol, this is bad! First the idea, done I dont know how many times for all this cleaning products. If you look on Archive magazine you will find some of these ads. Than you have the retouch. It is like Chiscoast said, the position of the body is wrong. Come on guys, there is a lot of art directors here, lets see this small details.

Checho
Activity Score 313
everartz's picture

chriscoast... im sure you havent seen much of the brazilian work posted here and/or your new to be an art director!!!

everartz
Activity Score 7613
Art Director |

| everartz |

jeffrey's picture

is the dirt inside?

jeffrey
Activity Score 6
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