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December 2008
Capitulo VII:  Kong


Print advertisement created by Grupo Novel, Dominican Republic for Capitulo VII, within the category: Media.


Time may change some things.
But your music remains the same every saturday at 5pm on 95.7fm.

Advertising Agency: Grupo Novel, Santo Domingo, Dominican Republic
Creative Director / Art Director: R. Muñoz
Illustrators: R. Muñoz, E. Bido
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darth_darkcape's picture

again, visually cool... and nice idea... but why only nintendo 80s icons. product has nothing to do with video games, right?

Activity Score 100
Favete's picture

Can't agree more with you. Love the idea and art direction Rules, but why only videogame icons???

Activity Score 365
Consorcio Publicitario - Dir. Creativo |

Change it, change it now coz they will tomorrow.

Guest's picture

In my opinion: because back in the 80's the only methods of "private entertainment" are the portable game consoles named "game & watch" and your magnetic-tape-based "walkman".

Now, the sound of these "game & watch" things was really poor & monotonic. It only consisted of sound fx for what the character itself is doing from jumping to grabbing an object.. etc, so for one to be truly immersed & isolated he has to put his headphones with his personal music on.

By time, music attaches to the visuals of the game, and one brings another, meaning if you see the character you used to play for endless hours, you'll definitely remember the music. These were iconic game characters back then, Donki Kong, Supers Mario.. etc.

That's what I think. Have a nice day. :)

Marwan Ragheb

Guest's picture

it makes you keep looking at all the details don't they.

unmanman's picture


i think its the association that's more important here, and i agree that it does take the advertising to a more game oriented level, yet you cant disagree with the childhood/adolescence connection it creates. Esp. when the message is pretty clear in the copy


Activity Score 118

ga ga goo goo ga ga...

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