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Marathon Cyclists

Campaign
Agency Network: 
Published/Aired: 
April 2014
CAPI:  Marathon Cyclists

Description

Print advertisement created by Saatchi & Saatchi, Australia for CAPI, within the category: Non-Alcoholic Drinks.

Caption

Pure Italian fatigue vomit water.
The Italian alps. Home to the most chaotic single-day bike race on earth. 9000 participants. 299km. 8 Toilets. Salute!
CAPI mineral water. Sounds Italian, but thank god it isn't.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Damon Stapleton
Art Directors: Nils Eberhardt, Jade Manning
Designer: Pierre-Antoine Gilles
Retouchers: Mark Sterne, Dan Meyers
Additional credits: Charmaine Andrew
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Highest Rated

Addington's picture

This campaign is awful.

Addington
morse's picture

Vomit water? Are you sure?

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

AWFUL COPY.

kleenex
Activity Score 58797
Web Designer/Developer
Perkptar's picture

Expel, urinate an even pee! But vomit, come on guys, get serious! You´re right, “sounds Italian, but thank god it isn't”.

Perkptar
Activity Score 392
Marketing Manager at consumo|sentido |

Andrés Téllez V.
consumo|sentido

underscores's picture

no please...no !

underscores
Activity Score 335
Addington's picture

This campaign is awful.

Addington
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