Agency Network: 
Published/Aired: 
July 2008
Cape Union Mart:  Snake

Description

Print advertisement created by King James, South Africa for Cape Union Mart, within the category: Retail Services.

Caption

55 days to pay. Or maybe never at all.

Advertising Agency: King James, Johannesburg, South Africa
Creative Directors: Matthew Brink
Copywriter: Matthew Brink
Art Director / Typographer: Adam Livesey
Photographer: Clive Stewart
Art Buyers: Andrea Davies, Matthew Brink
Account Supervisor: Lesley Wright
Retoucher: Rob Frew
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Highest Rated

Scam Detector's picture

And Asian Adfest (Pattaya) is now the official scam ad festival.

Scam Detector
Activity Score 1044
General Manager
BOOBJOB LOOBCANNON's picture

A bit of a weird message.

BOOBJOB LOOBCANNON
Activity Score 1818
Other |

We're going to need more lube.

SandMan69's picture

"Hey, use our card to pay for things. Who knows, you might be dead before the bill comes."

Is that really their message?

Lousy.

Really, really lousy.

And the shot is boring.

"stay low, move fast"

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

SuperChicMillionaire's picture

Execution was poor, idea could've had potential...guy on the left looks a serial killer, maybe thats the danger and not the feeble snake in the background...

SuperChicMillionaire
Activity Score 34
Jimmie's picture

The more I watch it the more I like it.

Jimmie
Activity Score 127

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

biabitch's picture

it won in cannes

biabitch
Activity Score 294
saatchi
Wordnerd's picture

then cannes is wrong

Wordnerd
Activity Score 6620
Copywriter
drunk dave's picture

From the people who brought you AXE get a girlfriend. Yes Cannes must be wrong.... moron!

drunk dave
Activity Score 1062
Copywriter at Publicis South Africa
john doe's picture

You think if it won something at Cannes it must be good?

john doe
Activity Score 1569
Art Director
Wordnerd's picture

dude, start thinking for yourself. your reply is rediculous

Wordnerd
Activity Score 6620
Copywriter
drunk dave's picture

nothing for you then?

drunk dave
Activity Score 1062
Copywriter at Publicis South Africa
SandMan69's picture

Hey, Hey! It's Drunk Dave everyone!

I've got your back man.

Nobody has a go at my retard friend and gets away with it.

Shame on you guys for picking on the special kid.

Shhhhhhhhhhhhhame.

"stay low, move fast"

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

drunk dave's picture

they gave me crayons today. I like the green one, tasted like apple.

drunk dave
Activity Score 1062
Copywriter at Publicis South Africa
SandMan69's picture

That was hilarious.

Proper laughed out loud.

"stay low, move fast"

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

Frits Harkema's picture

Shit wins in Cannes.

Frits Harkema
Activity Score 709
Antwerpen
iT-iS-i's picture

Its a slice of life scenario, that's the potency in this. Don't like it that much either, but I have to admit, its a nice take on the product.

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1717
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

inkfromthepen's picture

drunk dave - "From the people who brought you AXE get a girlfriend." That was Lowe Bull. This is KingJames. Different agency. Independent.

biabitch - "it won in cannes" - seriously, that stupid gorilla commercial won grand prix for film. this year's judging was weird!

As for this campaign, Cape Union Mart is an outdoors supply store. So these ads are actually really relevant. SuperChicMillionaire - that "feeble snake" is a Green Mamba - Dendroaspis angusticeps -- (Very Dangerous) -- Being a arboreal snake they are restricted to the more thickly forested and bush-covered areas of South Africa, this making there distribution range quite small.

Think before you type.

inkfromthepen
Activity Score 145
Copywriter
silvertongue's picture

It's the same team, just from different agencies.

silvertongue
Activity Score 555
Copywriter
Ad_Man's picture

Hey!! Easy with the gorilla, man. It deserves the grand prix. It sold as much chocolate bars as it possibly could, it was the most seen video in youtube.uk, and best of all it's a huge step in advertising as a 100% emotional ad. It is the kinf of ad that you'll remember in 10 years as the one that changed advertising.
I agree that some cannes stuff is lousy but the gorilla deserves its grand prix.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Wordnerd's picture

hm, i don't want to start a fight here about the gorilla spot. So first: i don't think it's bad, i'm just not sure if it's grand prix. espescially if you take a look at the halo campaign. sure it's 100% emotional. also, it's very well done and funny. but that's all execution. the idea is a gorilla playing drums (to a phil collings song) which is a matter of taste, but i appreciate a great idea. for me, it is completely disconnected from the claim or the product (correct me if i'm wrong). But if that works so well as you say, it might in fact change advertising. then i love it as well for that

Wordnerd
Activity Score 6620
Copywriter
Shanty Mathew's picture

Nothing's changed in advertising. You tell your audience why they should buy a product; they try it out once if you're good; and they come back for more if the product is good. All the rest is hogwash. I highly recommend a daily dose of http://www.adcontrarian.com/

"Advertising sucks... ever so gently."

Shanty Mathew
Activity Score 130
Creative Director at United Media Services, Muscat |

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

BOOBJOB LOOBCANNON's picture

Well said. I also like the way used the word 'hogwash'.

BOOBJOB LOOBCANNON
Activity Score 1818
Other |

We're going to need more lube.

SuperChicMillionaire's picture

inkfromthepen aka. 'I can wikipedia too, yey!' fabulous - gold star.

So it's not a feeble snake, just looks like one then...

SuperChicMillionaire
Activity Score 34
inkfromthepen's picture

Then maybe you should before you expose your ignorance.

inkfromthepen
Activity Score 145
Copywriter
SuperChicMillionaire's picture

Um,ignorance...ig-nor-ance...Uh, a little help?

SuperChicMillionaire
Activity Score 34
desailly's picture

Don't you mean "Google search green mamba before you type?"

Honestly, what a foolish thing to say.

desailly
Activity Score 466
Copywriter
Michael Wolmans's picture

Drunk dave is drunk on knob

Michael Wolmans
Activity Score 94
Copywriter
artbum's picture

man, i didnt even see the snake til someone pointed it out. the idea is grim and i cant believe it would make someone want to get the card.

artbum
Activity Score 69
Art Director at ignitehealth.com
Heaven's picture

Pues más bien es demasiado local por eso mismo, si para que alguien lo entienda necesita un "01800 el creativo que hizo este print" pues si tiene un problema.
Talvez en su tierra no necesite explicación, fuera de ahí, todas las interpretaciones que hagamos, son eso, simples interpretaciones que no tienen ningun contexto para sustentarlo.

Heaven
Activity Score 88

ssshingon!

Pinescliff's picture

CANNES SUCKS THIS YEAR, SORRY...

Pinescliff
Activity Score 42
Scam Detector's picture

And Asian Adfest (Pattaya) is now the official scam ad festival.

Scam Detector
Activity Score 1044
General Manager
krautland's picture

I kinda like this.

krautland
Activity Score 3182
Art Director at erm... no calls please.
imgns's picture

so... if you don´t wanna pay, just get yourself kill :)

imgns
Activity Score 68
freelance advertising
Frits Harkema's picture

Finally a normal picture of normal people. That is to be celebrated. But watch out for that snake. They may be dangerous.

Frits Harkema
Activity Score 709
Antwerpen
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