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Statues, Manneken

Campaign
Agency Network: 
Published/Aired: 
February 2011
Canon:  Statues, Manneken

Description

The Canon Powershot S90 is a thin, light and compact camera, recommended for people who want better quality photographs, every time. Its optically stabilized zoom feature results in sharper photographs that are much richer in detail. Our campaign is directed at tourists, one of the main targets for the Powershot S90, for whom this feature is of great use. To demonstrate the stability that this camera offers, we show statues taking pictures of each other.

Print advertisement created by FCB, Brazil for Canon, within the category: Electronics, Technology.

Caption

Canon PowerShoot S90
With optical image stabilizer

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Benjamin Yung Jr
Art Director: Henrique Del Lama
Copywriter: Marcelo Jun Sato
Photography: Getty Images
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CuriousPencil's picture

Really funny idea, interesting choice of subjects. Absolutely nothing to distinguish Canon from any other camera brand though. And please, do we need image stabilisers to photograph STATUES?

While I'm there, I just hope nobody starts spoiling the fun by saying "Canon, perfect for photographing 2-year olds' pee-pees."

CuriousPencil
Activity Score 4225
Copywriter
mr.x's picture

I hear you. But they probably chose statues as subjects because statues are still, right? "every photo is like a photo of a statue" due to the image stabilizer funtion. Something like that.

mr.x
Activity Score 998
Forsbergs Skola
CuriousPencil's picture

I severely doubt they thought that far.

CuriousPencil
Activity Score 4225
Copywriter
gwheeler's picture

Now that I've looked at all 3, I think they are trying to parallel their image stab. tech with how immoveable these statues are. It works on the other 2 because the figures actually holding the camera are larger, very solid. Doesn't work here because the little dude is small and there's… movement, which we DON'T want. Plus the peeing slapstick is just distracting.

gwheeler
Activity Score 49
jackmancer2017's picture

I hate Myspace-photographs taken like this.
Solid ad though, I suppose ;p

jackmancer2017
writersblog's picture

Works in Brasil, I suppose.

writersblog
Activity Score 553
Copywriter
luispiter's picture

Great work congrats

luispiter
Activity Score 2756
comunication
kleenex's picture

best one of the bunch.

kleenex
Activity Score 58797
Web Designer/Developer
Ron Burgundy's picture

awesome!

Ron Burgundy
Activity Score 1630
Art Director at Southern California
zerocool's picture

no

zerocool
Activity Score 455
manumartin5's picture

Excellent !

manumartin5
Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
shahidali's picture

lame.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Tspot's picture

This one made me think - Why is he taking a picture of himself peeing? The other 2 are better, more clear.

Tspot
Activity Score 241
Copywriter
TiltedChairCreative's picture

You just answered your own question. It's because he's peeing. He's a kid, he's immature. It's funny.

TiltedChairCreative
Activity Score 513
Boxey's picture

I read this ad as saying that because of the stabilization factor, you can pee while taking photos, and still get great stills.

Boxey
Activity Score 8879
Melaleuca In-House
Lionrome's picture

Nice Idea

Lionrome
Activity Score 2
Creative Director
mikeelrapido's picture

Simple and funny.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

leathijs's picture

Amazing idea !!!! Just the statue is not famous enought for everyone to understand! To make it even better i would of added a tourist posing next to the statue and it still the statue taking a autoportrait taking a picture of both.

leathijs
Activity Score 10
CuriousPencil's picture

I've just got the point of these. The reason they chose statues as the vehicle is because statues are stable, immovable things. Like the images from the product. I now feel like a tool for my earlier stupid rant. Idiot not to get such a difficult link immediately.

CuriousPencil
Activity Score 4225
Copywriter
MidasTouch's picture

Funny.
Not amazing but funny.

It would work for people as my mom, she's so fond of statues! :)

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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