Also From This Campaign 3
Description
Print advertisement created by Communion W, Hong Kong for Canon, within the category: Electronics, Technology.
Full of wonders
Executive Creative Director: Joel Chu
Production: Film Factory, Hong Kong
Director: Louis Ng
Highest Rated
My fav. image in this campaign.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
My fav. image in this campaign.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Milford Sound is an absolutely stunning place, but this image could have been a bit more inspiring?
I like the campaign but can only presume the repeated use of the word "full" ties in to the 5D's full-frame feature which would be its main point of difference to many other cameras (including most of Canon's own). Maybe I'm missing the reference to "full-frame" in the copy (can't read it) but if it isn't there, do most people know about this particular feature? If not, it's just another digital camera shooting a lovely landscape. Tying the word full to the camera's USP tells me I'll get more of the shot.
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