Illusion, 2

Campaign
Agency Network: 
Published/Aired: 
December 2009
Canon:  Illusion, 2
Canon Print Ad -  Illusion, 2

Also From This Campaign 2

Description

Print advertisement created by Dentsu, Philippines for Canon, within the category: Electronics, Technology.

Caption

EOS Lenses. For Every Point of View.

Advertising Agency: dentsuINDIO, Philippines
Creative Directors: Randy Tiempo, Lawin Bulatao
Art Director: Wham Bacabac
Copywriter: Kulas Abrenilla
Consulting Manager: Addie Adipue
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Muhammad Imran's picture

nice and simple, well done, its clearly communicated! 8*

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3281
mikeelrapido's picture

Simple..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

dadada's picture

except the rabbit, i don't see another point of view! maybe this one is for super intelligent persons!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Gualcor's picture

ay, por favor...

look for the duck...

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Marlus Lau's picture

yeah I don't see anything else either.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Paulo César's picture

what super intelligent??? look the bird!!

Paulo César
Activity Score 16
Pontificia Universidad Cátolica del Perú
silvi's picture

it´s a rabbit and a bird, but the bird is difficult to see.

silvi
Activity Score 4170
Copywriter
Marlus Lau's picture

Oh...a deformed bird.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Lastlab's picture

Gestalt rules again??

Lastlab
Activity Score 63
Punch's picture

Buen concepto, pésima ejecución.

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

paumarques's picture

"Every point of view" senzill i efectiu.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

sandhya rao's picture

huh...i didn't get it and liked it...my - POINT OF VIEW

sandhya rao
Activity Score 217
india
alejulimaty's picture

it seems like school work

alejulimaty
Activity Score 840
brother buenos aires
patUDAY's picture

Brilliant. So simple but...

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

dlue's picture

so you want me to spend a thousand bucks on a camera then more on your lenses to take pictures of this? and yes this is simple, yet simply wrong this is a good starting point but could have been taken to the next level with a little more... maybe try to make these shapes out of the product shot.

and whats with the colour scheme, trying to piggy back on the economist? isn't canon's the opposite red on white?

dlue
Activity Score 342

cheers,
dlue

tridipnandi's picture

good one

tridipnandi
Activity Score 220
Art Director at Lowe Lintas
Julian Lu's picture

Hard to get the duck. The other one is easier.

Julian Lu
Activity Score 4
slip's picture

mm nice idea

slip
Activity Score 919
designer |

SJB

Sephi's picture

why I have thought to the PlayBoy.....

Sephi
Activity Score 139
Art Director at Shanghai,China
Guest's picture

This is a rip off of a logo for a beer called duck rabbit.

Guest
Guest's picture

I agree with you! This one is taken from "THE DUCK-RABBIT" Craft Brewery Logo!!! No Originality! Only they FOOL THEMSELVES THINKING HOW CREATIVE THEY ARE AND MAKING A FOOL OUT OF THEIR CLIENTS. How Sad.

Guest
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