Agency Network: 
January 2011
Canon:  Dog


Print advertisement created by Dentsu, Thailand for Canon, within the category: Electronics, Technology.


The witness you can trust.

Advertising Agency: Dentsu, Bangkok, Thailand
Executive Creative Director: Warunee Tanakijchumroon
Senior Creative Director: Somkiat Kittipinijnanta
Art Director: Ditdanai Nopparat
Copywriter: Navanut Phlainoi
Photographers: Kachain Wonglamthong, Supachai Sriwanlapanon
Producer: Yuppadee Thongprasert
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vidz913's picture

baaad art!!!

Activity Score 35
dadada's picture

looks like an amateurish work : art direction has to be enhanced (background, colors, illustrations..) and the idea isn't clear.

Activity Score 1720
Art Director |

Everybody is creative, be yourself.

TommyO's picture

My dog isn't barking papers. Bad art, bad!

Activity Score 1860
Copywriter |

That's me!

atb2005's picture

Think a little and you should be able to figure out why we have papers here.

Activity Score 13547
Davai's picture

If you dont see the other prints, it's hard to get this one.

Activity Score 614
atb2005's picture

Excellent point. :)

Activity Score 13547
TommyO's picture

But ads don't usually come three-in-a-row in real life! I believe that an ad should stand up for itself, ALONG with being a part of a campaign. In this case, if someone flips through a magazine and see this ad alone (without the other prints), they won't understand it, or will think it's stupid.

Activity Score 1860
Copywriter |

That's me!

TommyO's picture

If I have to think a little more than I thought the first time I saw this ad, than it's a crappy ad.
Besides, papers are wrong here (like josh n. wrote a few comments below this one).

Activity Score 1860
Copywriter |

That's me!

kleenex's picture

I am not fully liking this idea.

Activity Score 58777
Web Designer/Developer
josh n.'s picture

I don't get this one.. Why paper?... and not having fake bones creating a face?... in my opinion is the dog that doesn't work! use something else!

josh n.
Activity Score 484
Art Director at Miami Ad School - New York |

Geimima's picture

nice ad.. easy to get. but i think art direction could be better. (where's the thailand touch?)

Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

miko1aj's picture

don't know what you talking about. This is good campaign with good art.

Activity Score 3082
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