City surfers

Agency Network: 
September 2016
Canon: City surfers
Canon Print Ad - City surfers



Called City Surfers the campaign is hosted fully on smartphones and invites users to come and see the work through interactive elements. Shot on the Eisbach River in 180° video the campaign follows the stories of three urban river surfers as they embark on a night-time surfing session in the heart of Munich. Viewers can use their smartphone to browse scenes in 180° whilst simulating the experience of shooting a fast moving subject for themselves in a different scene before saving their shots directly to their device and sharing online, without losing any of that distinct Canon quality.

Print advertisement created by JWT, United Kingdom for Canon, within the category: Electronics, Technology.

Advertising Agency: J. Walter Thompson, London, UK
Executive Creative Director: Russell Ramsey
Creative Director: Barry Christie
Creatives: Morten Legarth, Ben Hopkins
TV Producer: Toby Clifton
Assistant Producer: Rosanna Lawson
Planners: Kris Flemington, Amy Lewis
Global Director in Charge: Deborah Kerr
Board Account Director: Rafael Freitas
Account Directors: Rachael Anthony, James Wilkinson
Project Director: Simon Monaghan
Project Managers: Romana Kit, Susan Baumerder, Rodrigo Alberini
Media agency: PHD
Media Planners: Keita Shinokubo, Nolwen Rivet, Eider Ayestaran, Andrew Bailey
Stills Photographer: Samo Vidic
Director: Tom Rijpert
Director Of Photography: Serge Teulon
Production Company: MediaMonks
Sound: MediaMonks
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