Cheesy Targets, Miss

Campaign
Agency Network: 
Published/Aired: 
February 2011
Like
13
Views
12031
Canon:  Cheesy Targets, Miss

Description

Print advertisement created by FCB, Brazil for Canon, within the category: Electronics, Technology.

Caption

It's more fun underwater.

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Benjamin Yung Jr
Art Director: Beatriz Sanches
Copywriter: Guilherme Aché
Illustrator: Vega Überhauz
Photographer: Jairo Goldflus
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miko1aj's picture

absolutely fantastic and entertaining campaign. nothing to complain about that.

miko1aj
Activity Score 3082
luispiter's picture

jajaja its funny...

luispiter
Activity Score 2756
comunication
raulbanderas's picture

i like it, it is good

raulbanderas
Activity Score 357
Billoughsby's picture

One complaint: These are all easy targets from a couple of generations past. Maybe Canon has keenly judged its target. But how about a Teaparty Candidate or Grammy winner thrown in?

Billoughsby
Activity Score 5154
Art Director |

That's it.

Ordozgoiti's picture

I like how they've thrown in the "fun" concept, which is basically what an underwater compact camera is all about.

Ordozgoiti
Activity Score 235
Art Director at Leo Burnett Iberia
jagadeesh's picture

hey can someone explain the idea...
i dont get this campaign..

jagadeesh
Activity Score 743
NataliaLima's picture

The board in which she's standing will fall if someone hits the target. So she'll be under water, where its more fun to photograph. Ok?

NataliaLima
Activity Score 1378
everartz's picture

i would like to see that lady sank!! :D
lovely idea.. but honestly i think the art direction is a bit flat

everartz
Activity Score 7613
Art Director |

| everartz |

Ron Burgundy's picture

Prob because its kinda negative to wanna dunk them, so it they gave it that "akwardfamilyphotos.com" vibe

I like the implied line to the product/logo

Ron Burgundy
Activity Score 1626
Art Director at Southern California
bagusasik's picture

Its Funny :D:D:D

bagusasik
Activity Score 68
Art Director
Lazarus's picture

Meh.

Lazarus
Activity Score 1537
Creative Director
andyStock's picture

Agree with Lazarus, I'm not really feeling this ad at all.

andyStock
Activity Score 666
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