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Published/Aired: 
August 2010
Cannes Lions / Spikes Asia:  Tuk-tuk

Description

Print advertisement created by JWT, Singapore for Cannes Lions, within the category: Professional Services.

Advertising Agency: JWT Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Koh Hwee Peng
Art Director: Karan Dang
Copywriters: Kenneth Chia, Gao Yuanheng
Illustrators: Tay Kok Wei, Karan Dang
Planner: Gino Borromeo
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Highest Rated

Guest's picture

It's a copy but not of an ad of mercedes because it is suppose to be that way....It's an Asian festival...so the idea it's that it's as good as Cannes but held in Asia...but that same idea was done many years ago in Brazil for the Young Lions competition so they had toy cars instead of the real ones and the marks of the brake were in carpet. so that.

Guest
Billoughsby's picture

"With a name like Cannes, it's got to be good!™"

Billoughsby
Activity Score 5154
Art Director |

That's it.

sirvan's picture

Cannes is a joke. And this year was funnier than usual.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

please explain.. i dont get it

Guest
CA's picture

The campaign is basically taking famous ads and placing objects that symbolize Asia into those ads. "Spikes Asia Advertising Festival"

CA
Activity Score 66
Art Director
Anonymous Author's picture

Looking too hard for meaning, or not hard enough?

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

Tuk tuk is so shinng that cars have to sudden stop to take a look.

Guest
Guest's picture

"Great ideas with an asian touch", glad they cleared that up.

Guest
Guest's picture

It's been done.

Guest
Guest's picture

i saw the same ejecution over 5 year ago in new york festival book, Ad for Mercedez Benz.

Guest
Guest's picture

nice art work :)

Guest
Guest's picture

you guys should read the copy

Guest
kalpesh78's picture

yuck

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Guest's picture

tooo gud!!!!

Guest
Guest's picture
Guest
Guest's picture

too bad

Guest
Guest's picture

I remember an Audi ad, the same idea, but i can't find the link.

Guest
Guest's picture

this AD is an old one, the original one goes to Mercedes, done and by LEO BURNETT back 1997, and it won a Grand Prix at Cannes Lions of the same year. you can see this ad here, and its exactly the same: http://www.coloribus.com/adsarchive/prints/mercedes-slk-skidmarks-459005/

then Audi used the same ad back in 1999, but in a very smart way, it was like: a kick under the built for Mercedes!! that ad was done by BATES-NORWAY for the Audi TT Coupe, as you can see it here:
http://www.advertolog.com/harald-a-moller/adverts/skidmarks-1266805/

Guest
Guest's picture

it's meant to be a spoof of that merc ad

Guest
Guest's picture

Amazing....

Guest
Guest's picture

its really good.......

Guest
silversurfer's picture

I can't recall ever seeing a spoof ad of another ad that was any good. You're always better off coming up with something original.

silversurfer
Activity Score 55
Billoughsby's picture

Yeah. Apparently the thought of having to come up with something new left skid marks on their creative. -- And Cannes ate it with a spoon.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

lol, cannes ate it with a spoon, sad but true.

Guest
Guest's picture

awesome!

Guest
Guest's picture

awesome!

Guest
Guest's picture

it's been done by a german agency, may be jung von matt for mercedes...
this is so badly copied, you asians suck :P

Guest
Guest's picture

do you not get what it's advertising? it's purposely a spoof with an asian twist to it for a reason

Guest
Guest's picture

It's been done.

Guest
Guest's picture

wasn't this idea done for mercedes some years back? was it the SLK?

Guest
Guest's picture

It's a copy but not of an ad of mercedes because it is suppose to be that way....It's an Asian festival...so the idea it's that it's as good as Cannes but held in Asia...but that same idea was done many years ago in Brazil for the Young Lions competition so they had toy cars instead of the real ones and the marks of the brake were in carpet. so that.

Guest
Guest's picture

This is stealing and copying....shaaaaaaaaaaaaaaame on them

Guest
Guest's picture

Delusion of creativity! This is what happens when your regional ECD comes from
a country of not much culture and hires of the same backyard.

Guest
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