Also From This Campaign 3
Description
Print advertisement created by JWT, Singapore for Cannes Lions, within the category: Professional Services.
Executive Creative Director: Tay Guan Hin
Creative Director: Koh Hwee Peng
Art Director: Karan Dang
Copywriters: Kenneth Chia, Gao Yuanheng
Illustrators: Tay Kok Wei, Karan Dang
Planner: Gino Borromeo
Highest Rated
It's a copy but not of an ad of mercedes because it is suppose to be that way....It's an Asian festival...so the idea it's that it's as good as Cannes but held in Asia...but that same idea was done many years ago in Brazil for the Young Lions competition so they had toy cars instead of the real ones and the marks of the brake were in carpet. so that.
"With a name like Cannes, it's got to be good!™"
That's it.
Cannes is a joke. And this year was funnier than usual.
+++
"I love some things, and don't love some other things."
please explain.. i dont get it
The campaign is basically taking famous ads and placing objects that symbolize Asia into those ads. "Spikes Asia Advertising Festival"
Looking too hard for meaning, or not hard enough?
Write a wise saying and your name will live forever – Anonymous.
Tuk tuk is so shinng that cars have to sudden stop to take a look.
"Great ideas with an asian touch", glad they cleared that up.
It's been done.
i saw the same ejecution over 5 year ago in new york festival book, Ad for Mercedez Benz.
nice art work :)
you guys should read the copy
yuck
ideas....30 minutes nahi toh free.
tooo gud!!!!
have seen it long ago for mercedes. As Is...
http://files.coloribus.com/files/adsarchive/part_45/459005/file/merced...
too bad
I remember an Audi ad, the same idea, but i can't find the link.
this AD is an old one, the original one goes to Mercedes, done and by LEO BURNETT back 1997, and it won a Grand Prix at Cannes Lions of the same year. you can see this ad here, and its exactly the same: http://www.coloribus.com/adsarchive/prints/mercedes-slk-skidmarks-459005/
then Audi used the same ad back in 1999, but in a very smart way, it was like: a kick under the built for Mercedes!! that ad was done by BATES-NORWAY for the Audi TT Coupe, as you can see it here:
http://www.advertolog.com/harald-a-moller/adverts/skidmarks-1266805/
it's meant to be a spoof of that merc ad
Amazing....
its really good.......
I can't recall ever seeing a spoof ad of another ad that was any good. You're always better off coming up with something original.
Yeah. Apparently the thought of having to come up with something new left skid marks on their creative. -- And Cannes ate it with a spoon.
That's it.
lol, cannes ate it with a spoon, sad but true.
awesome!
awesome!
it's been done by a german agency, may be jung von matt for mercedes...
this is so badly copied, you asians suck :P
It's been done.
wasn't this idea done for mercedes some years back? was it the SLK?
It's a copy but not of an ad of mercedes because it is suppose to be that way....It's an Asian festival...so the idea it's that it's as good as Cannes but held in Asia...but that same idea was done many years ago in Brazil for the Young Lions competition so they had toy cars instead of the real ones and the marks of the brake were in carpet. so that.
This is stealing and copying....shaaaaaaaaaaaaaaame on them
Delusion of creativity! This is what happens when your regional ECD comes from
a country of not much culture and hires of the same backyard.
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