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Car

Campaign
Agency Network: 
Published/Aired: 
March 2011
Cannes Lions:  Car
Cannes Lions Print Ad -  Car

Also From This Campaign 2

Description

Print advertisement created by Artplan, Brazil for Cannes Lions, within the category: Professional Services.

Caption

You are never gonna be entirely happy without a Cannes Lion.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Copywriters: Roberto Vilhena, Ricardo Dolla
Art Directors: Bernardo Romero, Tico Moraes
Photographer: Mauricio Nahas
Retouch: Boreal
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Highest Rated

picktokyo's picture

it's a black pencil to me

picktokyo
Activity Score 1404
Copywriter at JWT
Dat Le's picture

It feels like the word "GOING" should've been used instead of "GONNA." It would give it a more authoritative, "this is a fact" feel in my opinion. What do you think? I think it's inconsistent because it says "YOU ARE" vs. "YOU'RE." So it's either "YOU ARE NEVER GOING TO" or "YOU'RE NEVER GONNA." I don't think anyone says "You are never gonna."

Dat Le
Activity Score 20
Texas Creative (University of Texas, Advertising)
sagi7ario's picture

Very useful observation. Thanks!

sagi7ario
Activity Score 42
Art Director
Boxey's picture

Agreed.

Boxey
Activity Score 8879
Melaleuca In-House
CuriousPencil's picture

Agreed - needs to be consistent: if you're gonna slang, go slang. If you choose not to be, continue so.

CuriousPencil
Activity Score 4225
Copywriter
shbs2's picture

agree on that

shbs2
Activity Score 35
Creative Director
TommyO's picture

The baby one is better.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Adcritic10-10's picture

Love it!

Adcritic10-10
Activity Score 124
Creative Director
Glut's picture

This is so wrong. You are never gonna be entirely happy because you are giving cannes lions such much credit. My god! There´s life outside the adworld and for the 90% is way much better

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
NataliaLima's picture

This is meant to be an exaggeration. I hardly doubt anyone would abandon their life for work after seeing this ad, unless they're willing to.

NataliaLima
Activity Score 1380
picktokyo's picture

it's a black pencil to me

picktokyo
Activity Score 1404
Copywriter at JWT
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