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Baby

Campaign
Agency Network: 
Published/Aired: 
March 2011
Cannes Lions:  Baby
Cannes Lions Print Ad -  Baby

Also From This Campaign 2

Description

Print advertisement created by Artplan, Brazil for Cannes Lions, within the category: Professional Services.

Caption

You are never gonna be entirely happy without a Cannes Lion.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Copywriters: Roberto Vilhena, Ricardo Dolla
Art Directors: Bernardo Romero, Tico Moraes
Photographer: Mauricio Nahas
Retouch: Boreal
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jackmancer2017's picture

Hehe, I think it definitely works. It kinda shows a Cannes Lions is the most prestigious prize one can win in an advertising career.

jackmancer2017
My_friend_Goo's picture

It also shows that you're a clown for pointing out such an obvious consideration

Great ads btw.

My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
morse's picture

It's good because it's true. I have yet to achieve this goal.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

atb2005's picture

Really? An award is more important than having a child?

atb2005
Activity Score 13557
jackmancer2017's picture

It's not about importance, it's about achievement in your life. Breathing is more important than having a child (cause you'd die without breathing) but that doesn't mean it's more satisfying.

jackmancer2017
Boxey's picture

It's exaggeration. I think having a child is much more important, but still found it funny.

Boxey
Activity Score 8879
Melaleuca In-House
kleenex's picture

It works for me.

kleenex
Activity Score 58721
Web Designer/Developer
TommyO's picture

Funny.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Adcritic10-10's picture

Very funny. Great insight!

Adcritic10-10
Activity Score 124
Creative Director
NONE™'s picture

Gooooooooooooooooooooood!

NONE™
Activity Score 209
Other |

NONE™

Hiperion's picture

Forced.
Someone who prefers to win a Cannes Lion to have a child, does not deserve a lion.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
NataliaLima's picture

Why so serious?

NataliaLima
Activity Score 1380
rodrigocm's picture

thats the way brazilians are doing advertising? those are the insights? poor guys.

rodrigocm
Activity Score 6
That One Guy's picture

I got a good laugh out of these. But the copy could be better.

That One Guy
Activity Score 266
University of Houston
Corbeen's picture

I am not sure is it showing the true character of many people in our profession. Maybe it does.. I wish this print to win cannes .. than they can f..ck , get a life,make babies, see whats outside their adland.. and think some better insight next time.

Corbeen
Activity Score 1095
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