Advertisement

Kitchen

Campaign
Agency Network: 
Published/Aired: 
October 2010
Candico:  Kitchen

Description

Print advertisement created by Euro RSCG, Belgium for Candico, within the category: Confectionery, Snacks.

Caption

A character of finesse.
Candico. All the finesse of roughness.

Advertising Agency: Euro RSCG, Brussels, Belgium
Executive Creative Director: Dominique van Doormaal
Art Directors: Dominik Appels, Dominique van Doormaal
Copywriters: Bram Lenders, Gino Del Ben, Dirk De Smet
Account team: William Lebrun, Dirk Werkers
Photographer: Frieke Janssens
Log in to post comments
morse's picture

Just what the hell is going on here? A home with a child. A broken vase and flowers. A plastic looking young girl drinking tea next to a dangerous looking knife. Oh, and don't forget the men's watch and the torn clothes.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

LeeHarvey's picture

Right! She's not rough, just clumsy. She found the watch and the knife in the washing machine which explains the torn sweater. And butterfingers dropped the vase, time for a nice cuppa! Capiche?

LeeHarvey
Activity Score 3045
Creative Director
Dot's picture

lost in conceptspace

Dot
Activity Score 90

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

Billoughsby's picture

Post coital advertising at it's finest.

Billoughsby
Activity Score 5154
Art Director |

That's it.

CuriousPencil's picture

"Violence. Selling sugar since slavery."

The only interesting thing about this ad is how they got fridge magnets to stick to ceramic tiles. I have a question to the creative team: is your target market Columbo?

The detective, not the place.

CuriousPencil
Activity Score 4225
Copywriter
LeeHarvey's picture

Columbo is not a place, Sherlock!

LeeHarvey
Activity Score 3045
Creative Director
CuriousPencil's picture

Watson a name - thought the homonymic nod to Sri Lanka's Colombo would suffice, thought wrong obviously.

CuriousPencil
Activity Score 4225
Copywriter
LeeHarvey's picture

You're absofreakinglutely right CP! Watson a name.... ROFL!!

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

What is the relation in Colombo here?

Guest
CuriousPencil's picture

None. Columbo was a TV detective. He could find the tiniest clues and make them make sense in a bigger picture. He could decode even the deepest puzzle and find the answer. He would be able to understand this ad.

CuriousPencil
Activity Score 4225
Copywriter
LeeHarvey's picture

"Uh, just one more thing....". Yeah, Peter Falk, we sure miss him.

LeeHarvey
Activity Score 3045
Creative Director
CuriousPencil's picture

Well he's still alive LH, but sure, new Columbos I miss, my box set's dizzy from spinning so often.

CuriousPencil
Activity Score 4225
Copywriter
LeeHarvey's picture

The poor man has Alzheimer. Great actor. loved the series.

LeeHarvey
Activity Score 3045
Creative Director
Billoughsby's picture

I am with you guys. This has put me in a Falk/Columbo mood.

This ad is spinning associations way more interesting than anything anybody connected with it could have intended. Should it get points for that, I wonder.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Cheerriiee's picture

hahah good point there about the magnets!

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

I love sitting on cold marble with no pants on. Its cold and rough on my skinny model hiney.

Guest
MidasTouch's picture

Oh my God... -___-

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement