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Rolf

Campaign
Agency Network: 
Published/Aired: 
December 2011
Cancerfonden:  Rolf

Description

If you’ve survived cancer, every second of every day is cherished. Even the most dull moments in life are wonderful.

Print advertisement created by TBWA, Sweden for Cancerfonden, within the category: Public Interest, NGO.

Advertising Agency: TBWA\ Stockholm, Sweden
Copywriter: Johannes Ivarsson
Art Director: Patrick Waters
Photographer: Petrus Olsson
Final Art: Erika Hellström
Account Director: Per Olholt
Account Manager: Charlotte Asplund
Planner: Niclas Norström
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Highest Rated

andylefty's picture

The mood of the photos suggests dementia.

The people seem completely out of it.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Milan Solanki's picture

i get bored when there is nothing new in visuals and copy remains same through out campaign..one ad is enough here, other 2 are superfluous

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
Roger Keynes's picture

Note to Art Director: Ironing new shirts?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

miko1aj's picture

i always iron new shirts. they always have edges.

miko1aj
Activity Score 3086
andylefty's picture

The mood of the photos suggests dementia.

The people seem completely out of it.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
MicheleVirgilio's picture

hmm not so good for me

MicheleVirgilio
Activity Score 2617
Hadrons's picture

The art blew it.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Shawali's picture

You guys didn't get it! Yes, the art is super dull, but that's the whole point of the campaign!

I find this to be quiet brilliant.

Shawali
Activity Score 8438
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Billoughsby's picture

Why must I always play the anti-Solanki here? ;)

Billoughsby
Activity Score 5154
Art Director |

That's it.

adgoodie's picture

Let us visit Advertising 101 again, shall we? One of the formulas for good ads is having a twisted visual with straight copy OR straight visual with twisted copy. This campaign has NEITHER. Therefore, it doesn't work. As Aaliyah (RIP) would say, "Dust yourself off and try again".

adgoodie
Activity Score 198
Copywriter
LuckyHope's picture

What an awesome feeling to come back taking care of yourself.
I like the idea.
Simply, he should have a smile on his face, not a demented expression.
The contrast between the grey and boring everyday routine and his happiness for being able to do it again would be more visible.

LuckyHope
Activity Score 45
scarfinati's picture

First of all rules are made to be broken. Whats the twist in Just do it? Or in think different. Would you consider those bad ads? I didnt think so.

The insight here is spot on. And the art direction is tasteful and MATCHES the idea.

The idea is that mundane moments are like amazing moments for these people, so the ad should look mundane as well. Nice work.

scarfinati
Activity Score 843
Art Director
penline's picture

agree!

penline
Activity Score 58
Art Director
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