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Maria

Campaign
Agency Network: 
Published/Aired: 
December 2011
Cancerfonden:  Maria

Description

If you’ve survived cancer, every second of every day is cherished. Even the most dull moments in life are wonderful.

Print advertisement created by TBWA, Sweden for Cancerfonden, within the category: Public Interest, NGO.

Advertising Agency: TBWA\ Stockholm, Sweden
Copywriter: Johannes Ivarsson
Art Director: Patrick Waters
Photographer: Petrus Olsson
Final Art: Erika Hellström
Account Director: Per Olholt
Account Manager: Charlotte Asplund
Planner: Niclas Norström
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Roger Keynes's picture

Feels like we're playing in the shallows here...

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Butterflea's picture

No feeling here

Butterflea
Activity Score 40
Copywriter
Hadrons's picture

Nice idea but sterile visual.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Ad Analyst's picture

Really Really Really i can feel a life. The Best and very sensible art direction that ever saw in my life. Successfully carried the idea and force in execution.

Ad Analyst
Billoughsby's picture

"I can feel a life"

You're right.

Billoughsby
Activity Score 5154
Art Director |

That's it.

p.syche's picture

Even after surviving cancer most people don't appreciate life - thats just the human condition...

p.syche
Activity Score 267
Copywriter
Billoughsby's picture

So is the three stars for faulty ad insight, or for the fact that human beings never get it -- this life thing -- until it's gone?

Billoughsby
Activity Score 5154
Art Director |

That's it.

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