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Eva

Campaign
Agency Network: 
Published/Aired: 
December 2011
Cancerfonden:  Eva

Description

If you’ve survived cancer, every second of every day is cherished. Even the most dull moments in life are wonderful.

Print advertisement created by TBWA, Sweden for Cancerfonden, within the category: Public Interest, NGO.

Advertising Agency: TBWA\ Stockholm, Sweden
Copywriter: Johannes Ivarsson
Art Director: Patrick Waters
Photographer: Petrus Olsson
Final Art: Erika Hellström
Account Director: Per Olholt
Account Manager: Charlotte Asplund
Planner: Niclas Norström
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Roger Keynes's picture

Not feeling this, sorry.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Hadrons's picture

Again - it's the lame art ....

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jimkuz's picture

Love this - gr8 insight - thought provoking

jimkuz
Activity Score 412
Graphic Designer at Freelance
Billoughsby's picture

Feels humane and non-gimmick. Quiet anti-punchlines.

Like

Billoughsby
Activity Score 5154
Art Director |

That's it.

Roger Keynes's picture

So why use them?

Drop that 'awesome', 'glorious' and 'amazing' quote bs... and we might have something special. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Billoughsby's picture

No, the copy isn't perfect, you're right. But the very no-camp, no-vamp ordinariness of the images in this set is special, foiling as it apparently does most ad people's expectations (if most the comments here are any gauge). That's enough for a provisional win-me-over.

:)

Billoughsby
Activity Score 5154
Art Director |

That's it.

tinica's picture

As a cancer survivor, one of the biggest problems of survivorship is this expectation that every moment I'm still breathing is somehow extraordinary - which makes normal days fraught with pressure to LIVE.

tinica
Activity Score 4
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