Guys in the army love sex and gossip. The poster show how smoking can damage the circulation of blood in those crucial thin veins. The poster was designed for army use only.
Creative Directors: Ale Lauraéus, Erkki Izarra
Copywriter: Valtteri Väkevä
Art Director: Maria Fridman
Agency Producer: Peggy Petrell
Illustrator: Dj Neff
Designer: Mark Nurmi
Account Manager: Milla Kokko
Print advertisement created by 358, Finland for Cancer Society of Finland, within the category: Public Interest, NGO.