Agency Network: 
Published/Aired: 
July 2009
Cancer Aid & Research Foundation:  Rope

Description

Print advertisement created by FCB, India for Cancer Aid & Research Foundation, within the category: Public Interest, NGO.

Caption

Passive smoke kills your dearest ones first.

Advertising Agency: DRAFTFCB+ULKA, Mumbai, India
National Creative Director: K S Chakravarthy
Creative Director: Haresh Moorjani
Art Director / Copywriter: Balakrishna Gajelli
Illustrators: Balakrishna Gajelli, Pushpa Gadre
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alvinpck's picture

Same thing been done over and over again. This is just another execution.

alvinpck
Activity Score 1463
Art Director
Notorious's picture

why black & white?

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

tirthomitro's picture

better than that O&M lame - that dead horse shite!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

tirthomitro's picture

better than that O&M lame - that dead horse shite!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Alvin...You do realize that you just summed up advertising in general, right?

Guest
alexander_bickov's picture

Good anti smoking promotion

alexander_bickov
Activity Score 3281
Guest's picture

This comic style fictionalises the danger and could make smoking seem cool

Guest
Guest's picture

simple yet effective..........

Guest
Guest's picture

Nicely executed...good shock value

Guest
Guest's picture

Awesome stuff. Very evocative. And scary also in a way for smokers! :-)

Guest
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